Content Marketing Manager, SEO

Method Integration Inc.; Toronto; Hybrid; CAD 60,000 - 95,000; Full time

Job summary

An innovative firm is seeking a talented Content Marketing Manager, SEO, to drive their content strategy and enhance their online presence. In this dynamic role, you'll create engaging, SEO-rich content aimed at attracting small and medium-sized businesses. You'll manage off-page engagement strategies and collaborate with cross-functional teams to align content with marketing campaigns. With a flexible hybrid work policy and a vibrant tech community, this opportunity offers the chance to shape marketing strategies and contribute significantly to the company's growth.

Benefits

Flexible hybrid work policy

Remote work month annually

Competitive salary and benefits

Regular social events

Qualifications

• 3+ years of experience in B2B or SaaS marketing with a focus on SEO.
• Strong writing skills with the ability to create compelling narratives.

Responsibilities

• Create and lead SEO-driven content to increase organic traffic.
• Monitor and report on content performance metrics for continuous improvement.

Skills

SEO

Content Creation

B2B Marketing

Data Analysis

Freelance Management

Community Engagement

Experimentation

Education

Bachelor's Degree in Marketing or related field

Tools

WordPress

QuickBooks Online

AI Content Tools

Job description

Join to apply for the Content Marketing Manager, SEO role at Method CRM

Method is seeking a Content Marketing Manager, SEO—a strong writer with a solid understanding of SEO. Your role will involve creating engaging, high-quality content to attract small and medium-sized businesses seeking CRM and workflow solutions. You will ensure Method’s brand appears in relevant search results and manage off-page engagement strategies (Reddit, Quora, niche forums, publications) to connect with our ICP and introduce them to our solutions.

Our mission is to give businesses control over their customer workflows, integrating tools like QuickBooks, which has earned a 4.7-star rating from over 1,700 reviews. We aim to strengthen our online presence and credibility.

What You’ll Do

1. Create and lead SEO-driven content to increase organic traffic and sign-ups, aligning with Method’s goals.
2. Refine on-page elements and user flows across our blog and resource pages to drive engagement.
3. Manage freelance contributors and AI content tools to produce high-volume, quality content.
4. Develop in-depth content (eBooks, whitepapers, guides) to demonstrate expertise and generate leads.
5. Experiment with new strategies like AI SEO, YouTube SEO, and newsjacking, keeping up with trends.
6. Identify and engage with high-potential online communities and publications.
7. Monitor and report on content performance metrics for continuous improvement.
8. Collaborate with design, product marketing, and sales teams to align content with campaigns.
9. Create content briefs, manage schedules, and review content quality.
10. Require 3+ years of experience in B2B or SaaS marketing with a focus on SEO.
11. Must be a writer first, capable of creating compelling narratives.
12. Ability to diagnose traffic drops, understand algorithm updates, and run SEO audits.
13. Experience managing off-page SEO and building backlinks.
14. Comfortable with high-volume content production and managing freelancers.
15. Data-driven, with experience reporting on traffic, rankings, and conversions.
16. Enjoys experimentation beyond standard practices.

Bonus Points For

1. Familiarity with QuickBooks Online or similar tools.
2. Experience engaging or building online communities.
3. Ability to turn complex topics into SEO-friendly content.
4. Experience with WordPress websites.

Why You’ll Love Method

• Opportunity to shape marketing strategies.
• Ambitious team that values learning.
• Ownership of your function and career growth.
• Resources to test new tools and channels.
• Flexible hybrid work policy (2-3 days in Toronto office, rest remote).
• Remote work month annually from anywhere.
• Great downtown Toronto location and vibrant tech community.
• Competitive salary and benefits.
• Regular social events.

In Your First 30 Days

• Learn company values, processes, and tools.
• Complete product training to understand customer workflows.
• Review current SEO strategy.
• Familiarize with community channels and forums.
• Set up meetings with key team members.

In Your First 60 Days

• Conduct SEO audit and propose improvements.
• Standardize freelancer workflows.
• Take over SEO reporting.
• Develop community engagement plan.
• Refresh or relaunch underperforming content.

In Your First 90 Days

• Own SEO content production and reporting.
• Expand community engagement initiatives.
• Test new community channels.
• Align with marketing teams on campaigns.
• Present a long-term SEO & community plan.

Hybrid Policy

Work from the Toronto office 2-3 days a week; the rest remote.

We thank all applicants; only selected candidates will be contacted. No phone calls or agencies.

Method is an equal opportunity employer and provides accommodations for candidates as needed.