Content Marketing Manager

ProShop USA Inc.; Canada; Remote; CAD 69,000 - 100,000; Full time

Job summary

ProShop is hiring a Content Marketing Manager to lead their content strategy and engage technical manufacturing audiences. This role involves content development, analytics, SEO optimization, and collaboration with PR partners in a flexible, remote work environment with abundant benefits. Join a dynamic team committed to elevating businesses and communities!

Benefits

Comprehensive Health Benefits

Generous Retirement Savings

Paid Time Off

Competitive Compensation

Dynamic & Supportive Team

Remote Work

Winter Break

Qualifications

• 5+ years of content marketing experience in SaaS.
• Strong portfolio of written technical content.
• Knowledge of SEO best practices.

Responsibilities

• Own the content strategy and editorial calendar.
• Develop compelling and accurate content.
• Manage a consistent newsletter strategy.

Skills

Content Strategy

Technical Content Creation

SEO Optimization

Market Research

Collaboration

Tools

Google Analytics

HubSpot

Job description

The ProShop Mission Statement:We deliver powerful manufacturing software by deeply understanding our client's challenges in order to meaningfully improve their businesses, and in turn, their communities.

ProShop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance our clients' manufacturing processes. We’re seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration. We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit www.proshoperp.com

We are on the lookout for a dynamic Content Marketing Manager to own and lead our content strategy, campaign content development, and PR initiatives.

You will drive high-impact content that resonates with technical manufacturing audiences, supports integrated campaigns, and strengthens our brand presence across all owned and earned channels.

Responsibilities

• Content Strategy: Own the end-to-end content strategy and editorial calendar, ensuring alignment to buyer personas and all stages of the customer journey.
• Content Creation: Develop compelling, technically accurate content—blogs, articles, newsletters, case studies, social media posts, and technical guides—that showcases ProShop ERP’s value.
• Newsletter Ownership: Manage and optimize a consistent newsletter strategy to nurture leads and engage customers.
• SEO Optimization: Create and optimize content for organic search growth and website traffic improvements.
• Analytics & Reporting: Track, analyze, and report on content performance, providing insights and recommendations to optimize strategies.
• Market Research: Monitor industry trends, competitor content, and audience behaviors to continuously evolve our content approach.
• Social Media Collaboration: Support the distribution of organic content across company channels.
• PR Agency Management: Brief and oversee PR partners as needed.

Requirements

• Must be based in Canada
• 5+ years of SaaS content marketing experience, ideally in technical, manufacturing, industrial, or compliance-driven industries.
• Strong portfolio of written technical content, preferably targeted at B2B decision-makers
• Demonstrated experience managing editorial calendars, newsletters, and PR content
• Knowledge of SEO best practices and familiarity with Google Analytics, HubSpot (or similar CMS/CRM tools)
• Experience managing freelance writers, designers, or PR vendors
• Strong understanding of buyer journeys and persona-driven content development
• Proactive, results-driven mindset with excellent collaboration and communication skills
  

Salary Range : This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs. Canada: $69,600 - $100,000 annually

Why You’ll Love Working at ProShop:

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, colour, national origin, sexual orientation, age, marital status, or disability status.