Consumer Engagement Specialist, PA&A

BRP; Sherbrooke; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

Paid time off

Pension plan

Staff savings plan

Healthcare coverage

Flexible schedule

Summer schedule

Holiday shutdown

Educational resources

BRP product discount

Job summary

BRP, a world leader in recreational vehicles and boats, is seeking a Consumer Engagement Specialist to elevate our North American brand experiences. You will partner with the brand team, dealer marketing, social, digital, events and PR to bring major activations to life and to execute go-to-market and community tactics.

Reporting to the PA&A Marketing Team Lead, you will manage multiple cross-functional initiatives, track budgets and timelines, and ensure alignment with global brand standards

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum of 7 years of project management and delivering best in class execution.
• Strong interpersonal, collaboration and communication skills.
• Ability to manage multiple projects simultaneously.
• Skilled in organizing complex projects, managing timelines, and ensuring clarity.
• Experience with vendor and agency management is a plus.
• Experience with budget management.
• Passionate about adventure and outdoor life; Interest in Automotive, Motorcycle and Powersports is a plus.
• Ability to communicate with internal and external stakeholders outside Quebec or with English-only speakers on a daily basis.

Responsibilities

• Support the consumer engagement lead, and other key team members with the execution of the North American go-to-market plan.
• Coordinate briefs, project kick offs and manage 360 initiatives with the required cross-functional teams and partners.
• Coordinate the deployment and optimization of promotional campaigns across North America.
• Work with partners to manage production and distribution of promotional POP materials.
• Ensure all executions are aligned with the global brand strategy, visual brand identity and other brand standards.
• Clearly communicate and provide updates on project status, proactively addressing roadblocks and finding solutions.
• Track and report on performance during performance reviews.
• Act as a strategic connector between Parts, Accessories and Apparel, and key cross-functional teams, including Consumer Engagement, Global Brand, Dealer Marketing, Retail Environment, Retail Operations, Legal and channel experts
• Track projects budget and timelines to deliver on brief, on time, and within budget.

Skills

Project management

Stakeholder communication

Cross-functional collaboration

Budget management

Vendor management

Multitasking

Interpersonal skills

English communication

Education

Bachelor’s degree in marketing

Job description

We are looking for a Consumer Engagement Specialist who will help elevate our impact across North America. Reporting directly to the PA&A Marketing Team Lead, you will work hand-in-hand with the brand team, dealer marketing, social, digital, events, partnerships and PR and our broad network of partners to bring our major initiatives to life. You will help manage and execute our major brand activations, go-to market initiatives, and community tactics. This role is for someone who thrives when managing projects efficiently, executing and delivering large scale initiatives, and bringing structure to cross-functional activations. If you’re passionate about building premium brand experiences, problem solving and connecting with people, we want to meet you.

You'll Have The Opportunity To

• Support the consumer engagement lead, and other key team members with the execution of the North American go-to-market plan.
• Coordinate briefs, project kick offs and manage 360 initiatives with the required cross-functional teams and partners.
• Coordinate the deployment and optimization of promotional campaigns across North America.
• Work with partners to manage production and distribution of promotional point of purchase (POP) materials.
• Ensure all executions are aligned with the global brand strategy, visual brand identity and other brand standards.
• Clearly communicate and provide updates on project status, proactively addressing roadblocks and finding solutions.
• Track and report on performance during performance reviews.
• Act as a strategic connector between Parts, Accessories and Apparel, and key cross-functional teams, including Consumer Engagement, Global Brand, Dealer Marketing, Retail Environment, Retail Operations, Legal and channel experts
• Track projects budget and timelines to deliver on brief, on time, and within budget.

YOU WILL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in marketing or related field.
• Minimum of 7 years of project management and delivering best in class execution
• Strong interpersonal, collaboration and communication skills.
• Ability to manage multiple projects simultaneously"
• Skilled in organizing complex projects, managing timelines, and ensuring clarity.
• Experience with vendor and agency management is a plus.
• Experience with budget management.
• Passionate about adventure and outdoor life; Interest in Automotive, Motorcycle and Powersports is a plus.
• Ability to communicate with internal and external stakeholders outside Quebec or with English-only speakers on a daily basis.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead! For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What About Some Feel Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.