Communications Specialist

Stantec; Edmonton; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Communications Specialist to join their dynamic team in Edmonton. This role involves crafting compelling content that drives brand awareness and engages audiences across multiple platforms. You will collaborate with various teams, including marketing and public relations, to develop innovative storytelling strategies. If you are a creative thinker with strong writing skills and a passion for communications, this is an exciting opportunity to make a significant impact within a supportive and collaborative environment.

Qualifications

• 2-5 years of experience in content marketing or communications.
• Strong project management and editing skills required.
• Creative and strategic thinker with excellent communication.

Responsibilities

• Develop and implement content marketing campaigns.
• Collaborate with marketing teams to create engaging content.
• Craft internal communications to keep employees informed.

Skills

Content Marketing

Copywriting

Editing

Communication Skills

Project Management

SEO

Education

Post-secondary degree in Environmental Science

Degree in Communications or Public Relations

Degree in Journalism or Marketing

Tools

HubSpot

Ceros

Stantec Marketing Knowledge Center

Web Content Management Systems

Job description

"Grow with the best. Join a smart, creative, and inspired team that works to support operational excellence. The Stantec community unites more than 31,000 employees working in over 400 locations across 6 continents. Our Functional Services Teams (FSTs) include Corporate Development, Finance, Human Resources, HSSE, IT, Legal, Marketing/Communications, Practice Services and Real Estate and Procurement. Bringing together individuals with diverse backgrounds, talents, and expertise, our FSTs are vital to making our Company stronger.

Your Opportunity

Reporting directly to the Environmental Services Engagement Manager, and with a strong alliance to the Marketing Public Relations Lead, Strategic Growth Marketing and Sector Marketing teams, the Communications Specialist (CS) is part investigative journalist, part storyteller, with excellent communication skills. The position plays a key role in supporting content marketing strategies and employee communications for Environmental Services. Working in tandem with business unit public relations and marketing teams, the CS provides vital support in identifying, generating, and disseminating messaging, stories, and insight from practitioners and team counterparts for a variety of external and internal platforms, including Stantec.com, social media, HubSpot, Ceros, traditional media, and the company’s intranet. Key Role & Responsibilities: Content Development – Copywriting & Editing - Develop, implement, and analyse content marketing campaigns that drive brand awareness, web traffic, social media engagement, and media coverage, supporting lead generation

• Strategize with Environmental Services Strategic Pursuits (ESSP) colleagues to plan, create, and publish content on a variety of media channels, in various formats, while ensuring that key strategic and brand messages are consistent and communicated effectively to target audiences

• Work in close partnership with SEO, Graphic Design, and Digital Marketing professionals to ensure that the produced content (words, photos, videos, graphics, etc.) aligns with the overall goals of each campaign

• Create high-performing content (words, photos, video, graphics) to grow audiences while increasing positive brand sentiment and awareness

• Collaborate closely with Marketing, Communications, and Public Relations (MCPR) colleagues to drive cohesive vision and roadmap for content.

• Leverage innovative storytelling and emerging platforms to identify and engage with existing and new audiences Collaboration/Brainstorming

• Embrace a collaborative work environment and meet with Public Relations Leads to establish weekly priorities, assignments, and progress toward long-term goals

• Participates in larger ESSP team meetings, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies. Marketing System Support/Leadership

• Working with end users, use the Stantec Marketing Knowledge Center (SMKC) to incorporate the principals of teamwork, collaboration, and information-sharing to achieve greater effectiveness in marketing-related projects and processes

• Assist in the development and coordination of regional content for Stantec's communications systems and tools including the Stantec Marketing Knowledge Center (SMKC), stantec.com, Stantec Pipeline, The Lens, etc. Employee Engagement

• Responsible for crafting engaging and informative internal communications content that keeps employees informed about business unit news, updates, initiatives, and culture, ensuring alignment with the organization's goals and fostering employee engagement across various communication channels.

• Contribute to our people-driven culture by supporting the larger goals of MCPR colleagues in identifying and engaging practitioners in promotional activities (e.g., blogging, development of white papers, community engagement activities, etc.) "

"Education and Experience

• Post-secondary degree in environmental science, communications, public relations, English, journalism, or marketing.

• Minimum 2-5 years of experience in content marketing, communications, public relations, journalism, or professional writing role. Other Requirements:

• Creative, strategic thinker

• Detail-oriented and organized, with exceptional prioritization skills

• Ability to effectively balance multiple priorities

• Excellent interviewing, writing and verbal communication skills

• Exceptional writing and editing skills required – including storytelling (developing a compelling narrative)

• Strong project management skills

• Highly proficient with web content management systems

• Ability to collaborate effectively in a team environment, as well as to work autonomously This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice. "

Primary Location: Canada | AB | Edmonton

Organization: BC-1301 Marketing & Communications-CA BOU

Employee Status: Regular

Job Level: Nonmanager

Travel: No

Schedule: Full time

Job Posting: 10/01/2025 03:01:09

Req ID: REQ2500001X