Canada Field Marketing Lead - Construction Tech

TCWGlobal; Toronto; Hybrid; CAD 69,000 - 73,000; Full time

Job summary

TCWGlobal seeks a Field Marketing Manager to lead Canadian initiatives, collaborating with sales to build pipeline and expand market presence within the construction industry. The role involves regional campaigns, events, and strategic partnerships across Canada, including contractor relationships and trade organizations.

The ideal candidate will bring 5+ years in B2B field/ regional marketing, a strong network in construction, and a hands-on, execution-focused approach in a hybrid Toronto role.

Qualifications

• 5+ years of field marketing, regional marketing, integrated marketing, or related B2B marketing experience.
• Strong understanding of the Canadian construction industry and its key players.
• Experience working with contractors, owners, trade organizations, or construction tech partners.
• Proven success developing regional marketing campaigns, events, and customer engagement programs that drive pipeline.
• Ability to build strong relationships with sales teams and translate priorities into marketing initiatives.
• Experience managing multiple events, campaigns, vendors, and stakeholders simultaneously.
• Excellent organizational, project management, communication, and interpersonal skills.
• Strategic thinking with a hands-on, execution-focused approach.
• Ability to work collaboratively across teams and independently manage regional initiatives.
• Availability to work in a hybrid capacity in Toronto.

Responsibilities

• Develop and execute the Canadian field marketing strategy aligned with regional sales priorities.
• Plan and deliver integrated regional marketing campaigns to generate leads and accelerate opportunities.
• Increase brand awareness, expand market penetration, and strengthen relationships in the Canadian construction industry.
• Create targeted, account-specific programs for strategic opportunities and priority customers.
• Partner with sales leadership to identify regional priorities and marketing strategies.
• Align marketing investments with business objectives and measure pipeline outcomes.
• Lead planning and execution of field marketing events and regional programs.
• Represent the company at construction industry events and associations.
• Manage event logistics, timelines, budgets, vendors, and stakeholders.

Skills

Field marketing

Regional marketing

Integrated marketing

B2B marketing

Construction industry knowledge

Contractor relationships

Campaign management

Event management

Customer engagement

Sales alignment

Cross-functional collaboration

Project management

Strategic thinking

Execution-focused

Hybrid work

Job description

TCWGlobal seeks a Field Marketing Manager to lead Canadian initiatives, collaborating with sales to build pipeline and expand market presence within the construction industry. The role involves regional campaigns, events, and strategic partnerships across Canada, including contractor relationships and trade organizations.

The ideal candidate will bring 5+ years in B2B field/ regional marketing, a strong network in construction, and a hands-on, execution-focused approach in a hybrid Toronto role.