Marketing Manager, North America

Timescapes; Vancouver; Hybrid; CAD 110,420 - 165,631; Full time

Benefits offered by this job

Competitive base salary

Performance bonus

EAP and wellbeing support

Great work environment

Growth and development opportunities

Job summary

A fast-growing construction tech company is seeking a Marketing Manager to lead regional marketing strategies in North America. The ideal candidate will have over 6 years of B2B marketing experience and a proven track record in demand generation and event marketing. You will own the marketing efforts for North America, working closely with the Sales Team to drive pipeline and revenue growth. The role also includes managing the regional marketing budget and conducting market research to ensure effective targeting of campaigns.

Qualifications

• 6+ years of B2B marketing experience.
• Ability to generate high-quality leads and measurable pipeline.
• Experience planning and executing trade shows and corporate events.

Responsibilities

• Develop and own quarterly marketing plans.
• Plan and execute omnichannel campaigns across various media.
• Conduct market research for regional trends.

Skills

B2B marketing experience

Lead generation

Trade show planning

CRM and marketing automation tools

Data analysis

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

Overview

Timescapes is transforming how construction teams build. We enable project teams to track, validate, and communicate progress with real-time reality capture. Our customers love us. We give them a proactive view of their projects to keep on schedule and on budget while helping them easily communicate project milestones with everyone involved. We\'re a rapidly growing company, used by the largest construction companies across Australia, Canada, New Zealand and the United States.

Role

Marketing Manager for the US and Canada: you will be the marketing presence on the ground in North America, defining and driving regional marketing strategy while contributing to global marketing excellence. This role requires a self-starter who thrives in building connections (online and in real life) and balancing strategic planning with hands-on execution. You\'ll own the complete demand generation engine for North America, from building market awareness through events and integrated campaigns to nurturing prospects and customers through lifecycle and customer advocacy programs. This is a high-impact role for someone who wants to make their mark in a fast-growing construction tech company.

Responsibilities

• Strategy: Develop and own quarterly marketing plans aligned with NA sales objectives, ICP and target personas
• Strategy: Plan and execute omnichannel, multi-touch campaigns across events, paid media, email, direct mail, content marketing, and social media
• Strategy: Conduct market research to understand regional competitive dynamics, buyer preferences, and industry trends
• Strategy: Identify and pursue new marketing channels and tactics specific to the NA construction market
• Strategy: Adapt global campaigns for regional relevance, ensuring messaging resonates with American and Canadian audiences
• Strategy: Manage regional marketing budget allocation and track spend against targets
• Strategy: Serve as the marketing liaison with the NA GTM team, building strong cross-functional relationships
• Account-Based Marketing: Work closely with the Sales Team to align on target accounts, pipeline goals, and sales priorities
• Account-Based Marketing: Develop and execute ABM programs targeting key construction companies in Canada and the US
• Account-Based Marketing: Provide sales with campaign insights, lead intelligence, and account engagement data
• Account-Based Marketing: Conduct regular pipeline reviews with the GTM team to optimize marketing contribution
• Event Marketing: Own event strategy for North America, including trade shows, webinars, field demonstrations, and customer events
• Event Marketing: Build and nurture relationships with industry associations, event organizers, and partners across Canada and US
• Event Marketing: Manage sponsorship and partnership agreements for events
• Event Marketing: Manage handoff of event logistics with events team
• Event Marketing: Create event-specific content, promotional campaigns, and sales enablement materials
• Event Marketing: Track event ROI and optimize the event portfolio based on pipeline contribution and brand impact
• Marketing Operations & Performance: Contribute to the development and improvement of lead management processes and maintain scoring, routing, nurturing, and quality standards
• Marketing Operations & Performance: Maintain marketing automation workflows and CRM data integrity for NA leads and accounts
• Marketing Operations & Performance: Track, analyze, and report on key demand generation metrics: MQLs, conversion rates, pipeline contribution, CAC, ROI
• Marketing Operations & Performance: Provide weekly and monthly performance reports highlighting wins, challenges, and optimization plans
• Marketing Operations & Performance: Implement testing frameworks to continuously improve campaign effectiveness
• Marketing Operations & Performance: Maintain and optimize the marketing tech stack for maximum efficiency
• Key Measures of Success: Top of Funnel Metrics: MQL/SQL
• Key Measures of Success: Marketing-sourced and influenced pipeline contribution and closed revenue
• Key Measures of Success: Marketing CAC payback

Requirements

• 6+ years of B2B marketing experience
• Demonstrated ability to create marketing programs that generate high-quality leads and measurable sales pipeline
• Successfully planned and executed trade shows, conferences, or corporate events
• Experience with CRM and marketing automation tools (HubSpot) and paid advertising platforms (LinkedIn, Google Ads)
• Confidence analyzing campaign performance, understanding funnel metrics, and making optimization decisions based on data

Highly Valued Experience

• AI-first builder who has experimented and implemented workflows that streamline efficiency and increase output
• Experience in construction tech or marketing to technical audiences
• Account-based marketing (ABM) program experience targeting enterprise accounts
• Experience marketing to both countries (Canada and US)

Timescapes Values Alignment

• Customer value comes first: Every campaign decision is made with customer impact in mind
• Act with intent: Thoughtful and deliberate in approach; everything done for a strategic reason
• 1% better every day: Commitment to continuous improvement and compound growth
• Simple, but not easy: Strives for simplicity in execution while embracing necessary complexity

Benefits

This is your chance to help build something meaningful - technology that genuinely makes construction better while working with people who care about doing great work. We\'re at an exciting stage where your decisions will directly impact our trajectory as we scale globally.

Compensation & Benefits

• Competitive base salary
• Performance bonus based on company growth and target achievement
• EAP and wellbeing support
• Great work environment
• Growth and development