Campaign Manager

OpenText; Waterloo; On-site; CAD 90,000 - 110,000; Full time

Job summary

A leading technology company is seeking a Global Campaign Manager passionate about enhancing customer experiences and driving engagement through innovative marketing strategies. This mid-senior role requires extensive B2B marketing experience, creativity, and strong storytelling abilities, focused on optimizing the user journey and building impactful campaigns.

Qualifications

• 5-7 years in B2B marketing; SaaS experience is an asset.
• Experience in enterprise/mid-market.
• Exceptional understanding of integrated marketing.

Responsibilities

• Build and manage relevant marketing ecosystems.
• Lead cross-functional teams for marketing campaigns.
• Analyze data to drive campaign execution.

Skills

B2B marketing

SEO

Content marketing

Data analysis

Negotiation

Problem-solving

Storytelling

Job description

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Hiring Manager: Christine Fisher

Talent Acquisition Advisor: Natalie Lahoud

Job Code Level: MGP4

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THE OPPORTUNITY

As the Global Campaign Manager for OpenText’s business, you are passionate about helping customers use content in context across all aspects of the user journey from bringing in new users to creating a positive experience for existing ones. You will embrace storytelling to build unique and engaging experiences that build an emotional connection with prospects and customers.

What The Role Offers

• Build and manage a network across relevant business and industry ecosystems
• Partner with the extended marketing team to build and implement content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns.
• Lead through influence a cross-functional team of marketers to build integrated marketing campaigns that put the customer first.
• Innovate and test marketing systems to drive and enhance campaign deliverables.
• Build and present executive level campaign and pipeline reports with a demonstrated ability to take initiative.
• Creative mindset with passion and drive to foster innovation in marketing and communications.
• Able to partner with creative teams and advise on strategic direction to advance OpenText’s brand position in the market.
• Strong persuasive skills; able to gain consensus through data analysis and influence.
• Strong negotiation and problem-solving skills; flexibility and adaptability
• Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects.
• Innovative thinker who brings new ideas to the discussion
• Strong team player with the ability to work in a matrixed organization with a virtual teams
• Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times.
  
  

What You Need To Suceed

• 5-7 years in B2B marketing – SaaS experience is an asset
• Experience in the enterprise and/or mid-market
• Proven ability to build pipeline and drive revenue using story telling through a strong customer journey.
• Exceptional understanding of integrated marketing and how to apply it to the customer journey.
• Experience executing campaigns using best-of-bread MarTech including Intent data and ABM.
• Strong writing and editing skills, with a keen eye for detail.
• Passionate about using and analyzing data to drive campaign execution and optimization.
  
  

ONE LAST THING

OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [e-mail]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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