Senior Integrated Campaign Manager

KORE; Ontario; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading company in wireless services is seeking a Senior Integrated Campaign Manager to drive pipeline growth through strategic marketing campaigns. The role requires expertise in B2B marketing, with a focus on data analysis and execution across various channels. Successful candidates will have strong communication skills and a proven track record in managing integrated campaigns.

Qualifications

• Requires 7+ years of relevant experience in B2B marketing, preferably in Tech/Telecom.
• Strong understanding of marketing principles and channels.

Responsibilities

• Develop and implement multi-channel marketing campaigns aligned with objectives.
• Analyze performance data to measure effectiveness and inform optimizations.
• Manage campaign execution across various channels.

Skills

B2B Marketing

Campaign Management

Digital Strategies

Data Analysis

Collaboration

Education

Bachelor's degree in Marketing, Advertising, or Business Administration

Tools

Marketing Automation Tools

CRM Systems

Job description

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The Senior Integrated Campaign Manager is a strategic and results-driven marketing professional responsible for designing, executing, and optimizing integrated marketing campaigns that drive pipeline growth for the business. This role requires a deep understanding of the B2B buyer journey for technology or telecom solutions, expertise in various marketing channels, and a proven track record of successful campaign management.

Essential Functions

• Campaign Strategy & Planning: Develop and implement multi-channel marketing campaigns aligned with objectives and target audiences.
• Execution & Management: Oversee campaign execution across various channels, managing timelines, budgets, and resources.
• Data Analysis & Optimization: Analyze performance data to measure effectiveness, inform optimizations, and maximize ROI.
• Collaboration & Communication: Partner with cross-functional teams and communicate campaign performance to stakeholders.
• Content Strategy: Collaborate on messaging and design, and map content to customer journeys.
  
  

Qualifications

• A Bachelor's degree in Marketing, Advertising, Business Administration, or a related field is typically
• Requires 7+ years of relevant experience in B2B marketing, preferably in Tech/Telecom industry
• Strong understanding of marketing principles, channels, and tactics, including digital strategies and familiarity with marketing automation and CRM systems.
• Experience in developing and executing integrated campaigns, particularly cross-channel creative campaigns
• Working knowledge of ABM campaigns, usage of Gen AI marketing tools, audience building , customer journey mapping required
• Ability to analyze campaign data, derive insights, and make data-driven decisions.
• Excellent communication, interpersonal, and project management skills for effective collaboration and handling multiple projects.
• Ability to develop innovative campaigns and align marketing with business objectives
  
  

Kore Values

Customer Obsession

We earn trust through deep understanding and relentless commitment. We earn the trust of our customers and aim to delight them through our solutions – we want to be loved by our customers.

Be the Spark

We lead with energy, creativity, and urgency. We don't wait for change – we ignite it. We listen, engage, and encourage others to participate.

Own the Outcome

We take accountability seriously – delivering on our promises to customers, teammates, and ourselves. We finish what we start. We think like owners and we’re frugal where it makes sense.

Grit & Positivity

We face challenges head-on – with resilience, optimism, and determination. We look at these situations as an opportunity to create a positive outcome. When we make a commitment, we deliver. We challenge those in a respectful way that do not meet their commitments.

Challenge. Debate. But Be Human.

We speak up, question assumptions, and challenge ideas – not people. We aim for the best outcomes through respectful, direct, and open dialogue, keeping in mind we’re all on the same team.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to remain stationary; move; lift, push, pull and/or move up to 35 pounds. The employee must regularly sit; use hands to finger, handle, or feel; reach with hands and arms; communicate. Specific vision abilities required by this job include close vision.

“KORE Wireless Group, Inc., is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind. KORE is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at KORE are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, or belief, national, social, or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV Status, sexual orientation, gender identify and/or expression, marital, civil union, or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. KORE will not tolerate discrimination or harassment based on any of these characteristics.”

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wireless Services

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