Digital Marketing Specialist

Dollco Print Solutions Inc.; Ottawa; Hybrid; CAD 52,000 - 78,000; Full time

Benefits offered by this job

Benefits program

Vacation time

Hybrid schedule

Paid time off

Job summary

Dollco Print Solutions Group in Ottawa is seeking a Digital Marketing Specialist to join our Marketing team. This full-time, permanent role reports to the Director, Marketing and focuses on planning, executing, and optimizing paid digital campaigns across search, social, display, and CRO initiatives to drive lead generation and brand awareness.

The ideal candidate has 2–4 years in digital marketing, proficiency with Google Ads, GA4, Meta Ads Manager, HubSpot, and SEO tools, plus strong

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• 2–4 years of digital marketing experience.
• Experience with Google Ads, GA4, Meta Ads Manager.
• HubSpot (CRM) for tracking and dashboards.
• SEO, Search Console, and CallRail knowledge.
• Paid social campaign execution on Meta and LinkedIn.
• Fluent in AI tools for data analysis and reporting.
• Strong CRO knowledge and landing page optimization.
• Excellent copywriting for ads and landing pages.
• Strong analytical mindset and cross-department collaboration.
• Excellent organizational and communication skills.

Responsibilities

• Own external agency relationships for SEM and SEO by briefing, reviewing, and holding vendors accountable to targets weekly.
• Manage CPL metrics to optimize budget allocation.
• Execute landing page A/B tests to maximize conversion rates.
• Develop live HubSpot dashboards showing KPIs and pipeline metrics.
• Lead in-housing of paid social campaigns and manage end-to-end deployment.

Skills

Digital marketing

Data analytics

Copywriting

AI tools

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

GA4

Meta Ads Manager

HubSpot

Search Console

CallRail

LinkedIn Ads

Job description

Dollco Print Solutions Group has been a market leader in Magazine and Catalogue Printing for over 100 years. We continue to lead in the Print industry by providing the highest quality, creative solutions, and on-time service. At Dollco Print Solutions Group, we are proud of our committed, driven, and loyal team that focuses on building customer relationships and delivering excellent customer service.

DRMG (Direct Response Media Group) is Canada's leading Direct Mail company, specializing in Targeted Direct Mail Campaigns that have helped businesses of all sizes boost sales and brand recognition for more than 20 years. As a Canada Post Expert Partner and their largest shared mail customer, we deliver a wide range of neighbourhood mail, including our widely recognized Money Saver brand, to over 175 million homes annually.

DRMG is a fun, family-focused, and entrepreneurial company where every person supports the overall success of the organization. Your work matters here, and we seek people who communicate well, build great relationships, and thrive in our complex and fast-paced environment.

OUR PURPOSE

Our purpose is to contribute to the success of our clients through continuous improvement and innovative solutions. Helping Canadians save, businesses grow, and neighbourhoods thrive!

OUR CORE VALUES

• We Are Customer Driven
• We Are Always Respectful
• We Believe in Team Safety and Well Being
• We Strive for Excellence in Everything We Do
• We Act with Integrity
• We Treat People Right
• The Team Is The Heart Of Everything
• We Know How To Have A Good Time
• We Are In This To Win!
• We Contribute To Our Communities

SUMMARY

We are hiring a Digital Marketing Specialist to join our Marketing team. This role reports to the Director, Marketing and will be a full-time, permanent position. We are looking for someone who is dedicated to team safety and well being, being respectful, and acting with integrity. We strive for excellence in everything we do! The ideal candidate will have experience in planning, executing, and optimizing paid digital marketing campaigns across search, social, display, and landing page conversion rate optimization (CRO) channels. This role involves taking full ownership of external vendor accountability, cross-channel data attribution, information integrity, and performance reporting to drive lead generation and brand awareness.

• Owning external agency relationships for search engine marketing and SEO by briefing, reviewing, and holding search engine marketing and SEO vendors accountable to performance targets on a weekly basis.
• Managing daily campaign-level cost-per-lead (CPL) metrics to optimize budget allocation and proactively collaborating on performance trends.
• Executing continuous landing page testing (CRO) on headlines, calls to action, form lengths, and page structures to maximize conversion rates.
• Developing and maintaining live HubSpot marketing performance dashboards that provide leadership with real-time visibility into marketing KPIs, displaying metrics such as CPL by channel, lead volume by source, and pipeline conversion rates.
• Leading the strategic in-housing of paid social channels, taking full ownership of campaign deployment, audience targeting, ad set building, and execution.
• Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of experience in a digital marketing role or equivalent.
• Hands-on experience with Google Ads reporting, performance analysis, external agency/vendor management, GA4, and Meta Ads Manager.
• Experience utilizing HubSpot (or equivalent enterprise CRM) for campaign tracking, ROI attribution, and live dashboard reporting.
• Proficiency with data analytics, SEO, Search Console, and call tracking tools like CallRail.
• Proven track record in paid social campaign execution across platforms like Meta Business Suite and LinkedIn Campaign Manager.
• Fluency with AI tools to accelerate data analysis, performance reporting, and campaign optimization.
• Strong understanding of landing page CRO best practices including form optimization, UX, single-CTA structures, and continuous A/B testing.
• Ability to write clear, compelling copy for ads, landing pages, email campaigns, and social posts.
• Strong analytical mindset to interpret complex performance data, build end-to-end attribution models, and translate insights into actionable recommendations.
• Excellent organizational, interpersonal, and communication skills to manage multiple campaign deadlines, collaborate cross-departmentally, and maintain rigorous QA processes.

WHAT’S IN IT FOR YOU?

• Compensation: Compensation will be discussed during the initial interview.
• Schedule: You will be required to work Monday to Friday.
• Location: Hybrid
• The opportunity to be a part of a collaborative, fast-paced environment with a team that consistently provides a high level of service to clients and internal departments.
• Top-notch client service, sales, marketing, and administrative support.
• Collaborate across our Group of Companies while fast-tracking your professional development and career advancement.
• Involvement with a team that demonstrates integrity, respect, and trust as part of our core values which we practice everyday - WE ARE ALWAYS RESPECTFUL & WE ACT WITH INTEGRITY!
• A culture of transparency, where team members are involved in important conversations and encouraged to bring new innovative ideas to the team. We believe in our employees skills and abilities!
• Join a team that is eager to help you succeed in your role and grow in your career.
• Be a part of a fun working environment and participate in our cultural activities.
• Involvement in our benefits program for you and your family, vacation time, and paid time-off. We want our team to be happy and healthy!
• Gain meaningful work experience working with a passionate Canadian organization that has proudly been a leader in the Print Industry for over 100 years - WE ARE CUSTOMER DRIVEN!

Dollco Print Solutions Group is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation. We thank all applicants for their interest in Dollco; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status.