Digital Marketing Specialist

Rapid-Novo; Kitchener; On-site; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Performance bonus up to 10%

Job summary

Rapid Novor in Canada is seeking a data-driven Digital Marketing Specialist to own digital execution, campaign optimization, and website management. You will lead digital advertising, email marketing, and technical SEO, using data to drive strategic improvements and explore AI-enhanced marketing.

You will partner with scientists and biotech clients to ensure messaging resonates with a technical audience; a life sciences background or strong interest is highly preferred.

Qualifications

• 4+ years of hands-on digital marketing experience.
• Analytical mindset with data-backed decision making.
• Strong mastery of Google Ads, HubSpot, and LinkedIn Campaign Manager.
• Experience managing a WordPress website for marketing activities.
• Proficient in SEO & analytics tooling (GA, GSC, GTM, SEMrush).
• Forward-thinking SEO and familiarity with AI-driven GEO concepts.
• Experience in email marketing and campaign optimization.
• Design tools like Canva/Illustrator are a plus.
• Background in life sciences or biotech marketing is preferred.

Responsibilities

• Manage and optimize paid campaigns across Google Ads, LinkedIn, and others.
• Analyze data to adjust budget allocations, targeting, bids and keywords.
• Own SEO strategy and on-page optimization with GA/SEM tools.
• Collaborate with SMEs to craft compelling ad copy and content.
• Manage WordPress updates, landing pages, and on-page SEO.
• Improve site conversions via landing pages, forms, and CTAs.
• Explore new channels and AI-enabled optimization strategies.

Skills

Digital marketing

Growth marketing

Analytics

Paid ads management

SEO

WordPress

Email marketing

HubSpot

Google Ads

LinkedIn Campaign Manager

Canva/Illustrator

Team collaboration

Tools

Google Analytics

Google Search Console

Google Tag Manager

SEMrush

HubSpot Marketing Hub

WordPress CMS

Canva

Illustrator

Job description

Salary Range: $70,000.00 To $85,000.00 Annually

The Position

We are seeking a data-driven and analytical Digital Marketing Specialist to take ownership of our digital execution, campaign optimization, and website management. In this role, you will be the engine behind our digital advertising, email marketing, and technical SEO efforts. You’ll be working with digital marketing campaigns, websites and processes that are well established, and we are looking for someone who excels at analyzing data to make well-considered, strategic optimizations. We will also appreciate your initiative to explore new frontiers of digital marketing, such as AI.

You will work closely with our subject matter experts to ensure our messaging accurately reaches and resonates with our audience of scientists and medium-to-large biotech organizations. A background or strong interest in the life sciences is highly preferred!

The Company

Rapid Novor seeks to elevate human health by decoding immunity. The proprietary technology we’ve developed for sequencing and characterizing proteins using mass spectrometry has already made an extraordinary impact on antibody discovery and development. With a team of 50+ and more than 11,000 successful projects under our belt, Rapid Novor has a strong reputation for service excellence. Our clients routinely use our services in therapeutic discovery, IVD development, basic research, controls and assay development. Our scope of services includes a full suite of R&D programs including antibody discovery, epitope mapping, kinetic analysis, and glycan profiling.

Responsibilities

Digital Advertising Optimization & SEO:

• Manage and optimize a portfolio of active paid campaigns (Google Ads, LinkedIn, and other relevant channels).
• Perform data analysis to make well-considered optimizations: monitor ad spend, adjust budget allocations, track conversions, refine geographic and audience targeting, manage bids, and optimize keywords and targeting based on qualified inquiry and conversion performance.
• Own SEO strategy and execution, including keyword research, technical/on-page SEO, internal linking, and organic search visibility. Use Google Analytics and other relevant tools to measure and improve digital acquisition.
• Collaborate with subject matter experts to write compelling ad copy and develop campaign content (using Canva/Illustrator or other appropriate tools).
• Manage and optimize our presence on scientific affiliate directories

Email Marketing & Automation (HubSpot):

• Draft engaging email content, subject lines, and run A/B experiments tailored to a scientific audience.
• Build emails, test links, and manage list segmentations and workflow actions within HubSpot.
• Upload and manage event/webinar contact lists, ensuring proper tagging and campaign association.
• Work with the team to measure opportunities and pipeline generated by marketing activities

Website & Conversion Optimization (WordPress):

• Manage marketing-related WordPress updates, landing pages, and content publication, and ensure on-page SEO best practices (including internal linking).
• Improve website conversion through landing pages, forms, and other calls to actions.
• Monitor website health and performance using Google Analytics and SEMrush, and address technical issues that affect SEO, website performance, or conversion.

Growth Optimization & Emerging Channels:

• Analyze marketing performance and recommend where budgets and efforts should be increased, decreased, or reallocated.
• Emerging Search & AI Optimization (GEO): Monitor Rapid Novor’s brand presence on AI search engines and incorporate relevant practices into SEO and website strategy
• Channel Expansion: Identify and evaluate new digital channels to reach scientists, such as scientific community forums, and test their effectiveness in generating qualified opportunities. Also experiment with new ways of engaging our audience on LinkedIn and other social media platforms.

Requirements

• Experience: 4+ years of hands-on experience in digital marketing, growth marketing, marketing operations, or a similar execution-focused role, with demonstrated independent ownership of successful digital acquisition program
• Analytical Mindset: Proven ability to analyze paid and organic acquisition performance, and make data-backed decisions on campaign optimizations (mid-scale budgets).
• Platform Mastery: Strong hands-on experience with Google Ads. Working knowledge of HubSpot (Marketing Hub), and LinkedIn Campaign Manager.
• Web Management: Hands-on experience managing and maintaining a WordPress website in completing marketing related activities.
• SEO & Analytics: Proficiency in Google Analytics, Google Search Console, Google Tag Manager, SEO tools such as SEMrush, and foundational technical/on-page SEO.
• Forward-Thinking SEO: Familiarity with AI-driven search, Generative Engine Optimization (GEO) is an asset.
• Email Marketing: Experience developing and optimizing email campaigns
• Design Skills: Comfortable creating or adapting basic campaign assets using Canva or similar tools. Adobe Illustrator and basic video editing skills are assets.
• Scientific Background: A degree or background in life sciences, biology, biochemistry, or experience marketing to the biotech/pharma industry is strongly preferred to help contextualize ad copy and campaign targeting.

Compensation Range:

$70-85k CAD + up to 10% performance bonus.

Number of Positions Available:

1

We thank everyone for their interest, however, only candidates selected for an interview will be contacted.

Rapid Novor does not currently use AI to screen candidates. All completed applications are reviewed by a member of the hiring team to render a decision on how to proceed with the selection process. Applications are reviewed as they are received. Applications received late in the process may not be reviewed if the process has already advanced with earlier applicants.

Rapid Novor Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, religious creed, gender, sexual orientation, gender identity/expression, transgender, family/marital status, national origin, ancestry, citizenship status, age, disability, or any other characteristic protected by applicable federal, provincial, or local law.

Rapid Novor strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may need it. If you require accommodation at any time during the recruitment process, please email [e-mail]

e Illustrator and basic video editing skills are assets.