Campaign Analytics & Optimization Lead

FP Inc.; Toronto; Hybrid; CAD 69,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Accessible candidate experience

Job summary

FP Inc. in Downtown Toronto is seeking a Business Analyst - Non-IT to champion a customer-focused culture and leverage bank capabilities to deepen client relationships. The role blends campaign analytics, measurement, and business insights to guide decisioning and optimize journeys.

You will collaborate with marketing, data science, product, and channels to translate priorities into actionable analytics roadmaps, dashboards, and executive-ready recommendations, within a hybrid work setup.

Qualifications

• 5+ years of progressive experience in campaign analytics, marketing analytics, customer analytics, business intelligence, data science, or a related field.
• Demonstrated experience with campaign measurement, experimentation, incrementality, segmentation, targeting, personalization, forecasting, customer value, and ROI or profitability analysis.
• 3+ years of strong experience with SQL and data-analysis skills, with experience using large-scale data and cloud environments such as GCP.
• Proficiency in Python, R, SAS, Power BI, Tableau, or comparable analytics and visualization tools.
• Ability to translate complex analytical findings into concise, actionable recommendations and executive-ready stories for diverse audiences.

Responsibilities

• Translate business and marketing priorities into analytical roadmaps with clear success measures and test designs.
• Develop audience and targeting strategies using segmentation, propensity, response, and channel preferences.
• Evaluate campaigns, build business cases, forecast outcomes, and provide go/no-go recommendations based on impact and P&L.
• Design and maintain campaign measurement frameworks; deliver dashboards and executive updates across channels and segments.

Skills

Campaign analytics

Marketing analytics

Customer analytics

Business intelligence

Data science

SQL

Forecasting

Presentation skills

Education

Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, Engineering, Business, Finance, Marketing Analytics, or a related quantitative field

Tools

Power BI

Tableau

Python

R

SAS

Job description

FP Inc. in Downtown Toronto is seeking a Business Analyst - Non-IT to champion a customer-focused culture and leverage bank capabilities to deepen client relationships. The role blends campaign analytics, measurement, and business insights to guide decisioning and optimize journeys.

You will collaborate with marketing, data science, product, and channels to translate priorities into actionable analytics roadmaps, dashboards, and executive-ready recommendations, within a hybrid work setup.