Business Development Manager

OK Tire Canada; Edmonton; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Company vehicle

Laptop

Cell phone

Fuel card

Remote work flexibility

Health, dental, and vision benefits

RRSP matching program

Employee/Family Assistance Program

Tire purchase program

Professional development

Job summary

OK Tire Canada is seeking two Business Development Managers to support dealer performance and network expansion across Canada. This field-based role ties closely with dealers to drive store growth, implement programs, and ensure alignment with national strategies.

Ideal candidates have 5+ years in field sales or business development in automotive retail, strong consultative selling skills, and the ability to travel up to 40%.

Qualifications

• Minimum 5 years in field sales, retail operations, or business development in automotive.
• Experience managing B2B relationships with consultative selling.
• Familiarity with franchise models or independent retail environments.

Responsibilities

• Dealer Performance & Relationship Management: Serve as primary business contact for OK Tire dealers and support revenue growth.
• Sales Enablement & Program Execution: Coordinate training and enablement with internal and external partners.
• Market Development & Expansion Support: Identify potential new locations and support growth initiatives.
• Internal Collaboration & Communication: Partner with marketing, operations, finance and franchise teams to address dealer needs.
• Reporting & Accountability: Monitor KPIs and provide updates to Regional Director.

Skills

Relationship management

Consultative selling

Communication skills

Data-driven mindset

Problem solving

CRM platforms

Tools

Microsoft Office

CRM platforms

Job description

Who are we?

OK Tire has been proudly Canadian since 1953. With over 300 independently owned and operated locations across all 10 provinces, we continue to expand our national footprint. As we enter an exciting new phase of growth, we’re seeking passionate, results-driven professionals to support our dealer network and strategic initiatives.

We are currently hiring two (2) Business Development Managers to help drive performance, optimize dealer operations, and support network expansion throughout the region. Our ideal candidates are located in the Lower Mainland/Fraser Valley region of BC and Edmonton, AB. We are open to candidates from the Calgary, AB and Winnipeg, MB areas.

The Opportunity

The Business Development Manager (BDM) will be the key field contact for OK Tire dealers across their region. This field-based role requires strong business acumen, relationship management, and operational expertise. The BDM will work directly with existing and new dealers to support store performance, implement programs, and ensure alignment with OK Tire’s national strategies.

This role combines consultative partnership with tactical execution—supporting local store growth, facilitating regional initiatives and helping integrate new locations into the network with success. The BDM will act as the voice of the dealer within OK Tire while ensuring a consistent and high-performing dealer experience across the territory.

What Does OK Tire Offer?

• Competitive salary and performance-based bonus
• Company vehicle, laptop, cell phone, and fuel card
• Remote work flexibility with field travel
• Comprehensive health, dental, and vision benefits
• RRSP matching program
• Employee/Family Assistance Program
• Tire purchase program for employees and family
• Ongoing learning and professional development

Primary Responsibilities

Dealer Performance & Relationship Management

• Serve as the primary business contact for a portfolio of OK Tire dealers
• Support revenue growth by guiding dealers through OK Tire’s programs, tools, and strategic objectives
• Lead regular store visits focused on operational excellence, customer experience, and financial performance
• Act as a trusted advisor to dealer principals, identifying tailored opportunities to drive success

Sales Enablement & Program Execution

• Maximize regional performance by supporting national and regional programs, promotions, and strategic campaigns
• Coordinate training and enablement efforts with internal subject matter experts and external partners
• Track dealer participation and adoption of preferred partner initiatives, pricing models, and marketing programs

Market Development & Expansion Support

• Identify and evaluate potential new locations or conversion opportunities
• Conduct territory analysis and gather market intelligence to support growth initiatives
• Collaborate with franchise development and other teams to attract high-potential dealer prospects

Internal Collaboration & Communication

• Partner with marketing, operations, finance, and franchise teams to address dealer needs
• Escalate concerns and collaborate on resolutions to drive dealer satisfaction
• Participate in regional meetings, trade events, and conferences to foster strong industry and dealer relationships

Reporting & Accountability

• Monitor and report on store-level KPIs and territory-wide business performance
• Provide regular feedback and updates to the regional Business Development Director
• Share best practices with national field teams to support enterprise-wide alignment

Qualifications

Education & Experience

• Minimum 5 years in field sales, retail operations, or business development (tire/automotive industry preferred)
• Experience managing B2B customer relationships with strong business insight and consultative selling skills
• Strong familiarity with franchise models, dealer operations, or independent retail environments

Skills & Competencies

• Proven ability to manage complex relationships and influence without authority
• Strong written, verbal, and presentation skills with a consultative communication style
• Data-driven mindset with the ability to interpret business performance and take proactive action
• High level of initiative, independence, and problem-solving ability
• Technologically proficient with Microsoft Office, CRM platforms, and digital productivity tools
• Bilingual in English and French is considered an asset

Other Requirements

• Valid driver’s license and clean driving record
• Ability to travel extensively within the assigned territory (approximately 40%)
• Must be able to work independently in a remote/home office environment