REGIONAL MARKETING MANAGER

Socket.dev; Kelowna; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Bannister Automotive Group seeks a Regional Marketing Manager to support a portfolio of Western Canada dealerships. This role collaborates with dealership leadership and our internal marketing team to create dealership-specific marketing strategies and campaigns.

The role emphasizes hands-on understanding of each store’s business, inventory, market and goals, turning insights into practical marketing plans, campaigns and recommendations, with regular travel across BC and Alberta.

Qualifications

• 3+ years of automotive marketing experience.
• Strong understanding of dealership operations, inventory, lead generation, fixed operations and OEM programs.
• Experience with digital advertising, websites, CRM, email, SMS, social media and integrated marketing campaigns.
• Strong understanding of marketing performance metrics, including conversion, CPL/CPA, lead quality and ROI.
• Excellent written, verbal and presentation skills.
• Strong analytical, organizational and project-management abilities.
• Attention to detail and ability to manage multiple priorities.
• A proactive, relationship-focused approach with strong business judgement.
• Ability and willingness to travel regularly throughout BC and Alberta.

Responsibilities

• Partner with General Managers and dealership leadership to understand business priorities and marketing needs.
• Develop dealership-specific marketing plans and campaign recommendations.
• Identify opportunities using performance data, inventory, seasonality, customer behaviour and local market conditions.
• Coordinate campaigns with internal creative, digital, media, web, content and analytics teams.
• Review advertising, website, CRM, lead and campaign performance and recommend next steps.
• Support CRM, email, SMS, retention and customer lifecycle initiatives.
• Assist with OEM programs, co-op requirements, vendors and brand standards.
• Provide clear performance updates and recommendations to dealership and senior leadership.
• Regularly visit dealerships throughout BC and Alberta to build relationships and stay connected to the business.

Skills

Automotive marketing

Dealership operations

Lead generation

Analytics

Communication skills

Project management

Attention to detail

Relationship focus

Travel willingness

Job description

Regional Marketing Manager

Location: Kelowna, BC preferred; Edmonton, AB considered
Work Arrangement: Hybrid | Regular travel throughout BC & Alberta

About the Role

Bannister Automotive Group is looking for an experienced Regional Marketing Manager to support a portfolio of dealerships across Western Canada. This relationship-focused role works closely with dealership leadership and our internal marketing team to develop effective, dealership-specific marketing strategies.

You’ll get to know each store’s business, customers, inventory, market and goals, then turn those insights into practical marketing plans, campaigns and recommendations.

What You’ll Do

• Partner with General Managers and dealership leadership to understand business priorities and marketing needs.
• Develop dealership-specific marketing plans and campaign recommendations.
• Identify opportunities using performance data, inventory, seasonality, customer behaviour and local market conditions.
• Coordinate campaigns with internal creative, digital, media, web, content and analytics teams.
• Review advertising, website, CRM, lead and campaign performance and recommend next steps.
• Support CRM, email, SMS, retention and customer lifecycle initiatives.
• Assist with OEM programs, co-op requirements, vendors and brand standards.
• Provide clear performance updates and recommendations to dealership and senior leadership.
• Regularly visit dealerships throughout BC and Alberta to build relationships and stay connected to the business.

What You Bring

• 3+ years of automotive marketing experience, ideally within a dealership, dealer group or automotive retail environment.
• Strong understanding of dealership operations, inventory, lead generation, fixed operations and OEM programs.
• Experience with digital advertising, websites, CRM, email, SMS, social media and integrated marketing campaigns.
• Strong understanding of marketing performance metrics, including conversion, CPL/CPA, lead quality and ROI.
• Excellent written, verbal and presentation skills.
• Strong analytical, organizational and project-management abilities.
• Exceptional attention to detail and the ability to manage multiple priorities.
• A proactive, relationship-focused approach with strong business judgement.
• Ability and willingness to travel regularly throughout BC and Alberta.

What Success Looks Like

You’ll be a trusted marketing partner to the dealerships you support—bringing forward relevant ideas, translating data into practical recommendations, communicating clearly and ensuring campaigns are delivered accurately and effectively.