Business Development Executive (B2B Events)

Business Show Media; Toronto; Hybrid; CAD 50,000 - 60,000; Full time

Job summary

Business Show Media is seeking a Business Development Executive to drive new Commercial opportunities across the North American market from our Downtown Toronto office. You will engage senior decision-makers via phone, email, LinkedIn and targeted outreach, building qualified opportunities for our senior commercial team.

You will join a growing Canadian operation, working with an experienced team to expand our Toronto presence and contribute to business growth with uncapped earning potential and

Qualifications

• Ambitious Business Development Executives targeting growth.
• Experience in B2B sales and revenue generation.

Responsibilities

• Research and identify prospective exhibitors, sponsors and commercial partners across North America.
• Build targeted prospect lists for North American markets.
• Engage business owners, founders, directors and senior decision-makers.
• Use phone, email, LinkedIn and digital channels to initiate conversations.
• Develop personalised outreach strategies based on target companies and industries.

Skills

Business development

Lead generation

SDR / BDR

Appointment setting

B2B sales

Account development

Job description

Business Development Executive (B2B Events)

Location: Downtown Toronto | Office-Based
Hours: Monday – Friday, 8:30am – 5:30pm
Base Salary: $50,000–$60,000 CAD + Super/Benefits + Uncapped Commission
Realistic Year 1 OTE: $100,000–$140,000+
Top Performers: $180,000+

Be Part of Our Canadian Expansion. Business Show Media is growing.

With an established portfolio of business exhibitions and events across North America, Europe, Asia and Australia, we’re now expanding our presence in Canada and building our commercial team in Downtown Toronto.

We’re looking for ambitious Business Development Executives who want to be part of that growth.

This is an opportunity to join an expanding international business at an exciting stage of its Canadian development. You’ll work alongside an experienced commercial team while having the opportunity to make a meaningful contribution to the growth of our Toronto operation.

If you’re commercially minded, confident speaking with business leaders and motivated by targets and uncapped earning potential, we’d like to hear from you.

The Role

As a Business Development Executive, you’ll be responsible for creating new commercial opportunities across the North American market.

You’ll identify prospective exhibitors, sponsors and business partners, research their organizations, and engage with key decision-makers through a combination of phone, email, LinkedIn and targeted digital outreach.

The role is focused on opening the right conversations, understanding business objectives and creating qualified opportunities for our senior commercial team.

You’ll develop valuable experience across prospecting, social selling, qualification, relationship building and B2B sales, with a clear pathway into more senior commercial roles.

Your Responsibilities

• Research and identify prospective exhibitors, sponsors and commercial partners
• Build targeted prospect lists across relevant North American markets
• Engage business owners, founders, directors and senior decision-makers
• Use phone, email, LinkedIn and other digital channels to initiate conversations
• Develop personalised outreach strategies based on target companies and industries
• Understand prospect objectives and identify relevant event opportunities
• Qualify potential clients and determine commercial fit
• Book and develop high-quality sales opportunities for the senior sales team
• Maintain consistent follow-up across active prospects and opportunities
• Keep CRM records, pipeline information and activity accurately updated
• Monitor outreach and appointment performance against agreed targets
• Work closely with sales, marketing and event teams to maximise opportunities
• Contribute to the growth and development of our new Toronto commercial operation

What Success Looks Like

This is a performance-focused role, and you’ll have clear expectations around activity, opportunity generation and pipeline development.

You’ll be supported through structured training and ongoing coaching, with regular feedback designed to help you improve your prospecting, communication and commercial skills.

As you gain experience, you’ll have the opportunity to take on greater responsibility and progress within the commercial team.

Your Earning Potential

We offer a competitive base salary combined with an uncapped commission structure, giving high‑performing team members the opportunity to significantly increase their total earnings.

• $50,000–$60,000 CAD base salary
• Uncapped commission
• Realistic Year 1 OTE of $100,000–$140,000+
• Top performers earning $180,000+
• Performance‑based progression
• Ongoing sales coaching and development
• Potential international travel across our global event portfolio

Who We're Looking For

We’re interested in people who are ambitious, commercially curious and motivated to build a career in B2B sales.

You may have experience in:

• Business development
• SDR / BDR
• Lead generation
• Appointment setting
• Recruitment
• Telesales
• B2B sales
• Account development
• Customer-facing commercial roles

Previous experience is advantageous, but we’re also open to candidates with strong communication skills and the right attitude who are looking to transition into business development.

We’re particularly interested in people who:

• Are confident communicating with senior professionals
• Enjoy building new business relationships
• Are comfortable making outbound calls and initiating conversations
• Are resilient and able to maintain momentum through rejection
• Enjoy working towards measurable targets
• Are organised and disciplined in managing a sales pipeline
• Respond well to coaching and feedback
• Are motivated by career progression and financial performance
• Want to be part of a growing international business

Why Join the Toronto Team?Build Something From the Ground Up

You’ll be joining our Canadian operation at an important stage of its development. Rather than entering an established team where your role is already defined, you’ll have the opportunity to contribute to the growth of a new office and help establish our presence in the Toronto market.

Work Internationally

Business Show Media operates across multiple international markets, giving you exposure to businesses, industries and commercial opportunities beyond the Canadian market.

Develop Your Career

We invest in developing commercially capable people. With strong performance and the right experience, there are opportunities to progress into senior business development, sales and event leadership positions.

Be Rewarded for Performance

Our uncapped commission structure means your earning potential can grow alongside your performance and development.

Career Progression

We’re committed to providing ambitious team members with opportunities to progress.

Progression is based on performance, capability, experience and available opportunities within the business.

Ready to Join our Canadian Growth Story?

Join us in Downtown Toronto and help build the next stage of Business Show Media's Canadian operation.