Business Development Director

Citron Hygiene LP; Winnipeg; On-site; CAD 80,000 - 180,000; Full time

Job summary

Citron Hygiene LP is seeking a Business Development Director to lead strategy and execute plans to prospect identified accounts across verticals and regions. You will represent the full Citron service range, manage accounts to retain business, and penetrate portfolios while collaborating with Sales Directors and cross-functional teams.

The role emphasizes sales expertise, monthly revenue targets, and using SFDC dashboards to monitor activity, with travel for local meetings and a focus on growth

Qualifications

• 5+ years of proven track record in driving revenue growth through new logo acquisitions.
• Bilingual is an asset but not mandatory.
• Ability to demonstrate advanced sales skills including listening, questioning, summarising, providing, negotiating, closing, and handling customer concerns.
• Strong relationship, account management, communication, problem solving, negotiation and interpersonal skills.
• Experience using sales-related IT systems (SFDC) and managing pipelines, forecast and activity.

Responsibilities

• Present, promote and sell Citron Hygiene products and services to prospects (new revenue/logo’s).
• Manage existing client relationships using Citron sales processes and defined pricing to grow and retain portfolio revenue.
• Use Salesforce CRM to manage pipelines, report activity, track sales, and communicate professionally.
• Collaborate with Directors of Sales and other resources to manage day-to-day relationships and ensure Citron’s footprint in vertical markets.
• Attend internal meetings and training with relevant customer data and promote a positive sales attitude.
• Carry out market research and stay knowledgeable about the hygiene market in the defined territory, including competitor activity and legislative changes.
• Other duties as requested.

Skills

Sales leadership

Relationship building

Negotiation

Communication

CRM (SFDC)

Travel readiness

Education

Bachelor’s degree in commerce or business

Tools

Salesforce CRM

Job description

Great companies start with great people!

Citron is a people first organization. Which is to say, our strength comes from our teams of professionally-trained and Citron Certified Technicians. Citron Hygiene is first and foremost a service business specializing in hygiene, sanitation and disinfection services for washrooms and common areas that meet the needs of commercial establishments and property managers. At Citron Hygiene, we have created a fun, inclusive, collaborative, and team-oriented culture. All departments work together to achieve company goals, with camaraderie and respect. We are completely committed to fostering a great culture because we value our internal talent and work hard on maintaining an environment that provides opportunity to those who seek it out.

What's in it for you as a future team member?

• Attractive remuneration including a competitive base salary plus performance incentives and rewards with an uncapped commission structure.
• Benefits including health, dental, vision and life insurance
• Continuous learning and development : Get the tools, training, flexibility, and autonomy to build your career, be part of our continuous education program.
• Fun, supportive and collaborative team
• Excellent career advancement and learning opportunities within a rapidly growing and stable company

Job Description:

Business Development Director is responsible for leading the strategy and executing the plan in a specific vertical market (or markets) and/or geographical area to prospect identified accounts and/or verticals for new revenue/new logo’s. The Business Development Director represents the entire range of Citron services, consumables, and equipment to these assigned prospects while managing the customer accounts for a defined amount of time to retain business and penetrate at a site level and portfolio wide. The Business Development Director workswith theDirectors of Sales, and other company resources to manage the day-to-day business relationships withing their accounts and ensure Citron’s strong footprint and leadership within the vertical markets.

The Business Development Director is an integral part of the selling organization and is looked upon as a sales expert, therefore collaboration within the selling team and participation in various training initiatives will be part of the role. Activity and revenue expectations are set monthly and reported through Citron CRM tool, Salesforce.com (SFDC) Dashboards and monthly reports. KPIs may be custom to each individual BDD dependent on the territory and/or vertical.

Duties and Responsibilities:

• Present, promote and sell Citron Hygiene products and services to prospects (new revenue/logo’s)
• Manage existing client relationships using the Citron sales process and defined pricing and policies of Citron, grow and retain the portfolio revenue in line with company expectations.
• Use Salesforce CRM and other company defined IT systems to effectively manage pipelines, report activity, track sales, send contracts to clients, book appointments and communicate both internally and externally in a professional manner.
• Workswith theDirectors of Sales, and other company resources to manage the day-to-day business relationship and ensure Citron’s strong footprint and leadership within the vertical market.
• Attend internal meetings and training fully prepared with relevant customer data on market opportunities, promoting a positive and professional sales attitude in the office and on calls to ensure the high standards are required by Citron for customer service, hygiene, and environmental consciousness are maintained.
• Carry out market research and maintain knowledgeable about the hygiene market in the defined territory, including awareness of competitor activity and new legislation, sharing with your team members and sales leadership teams as appropriate.
• Other duties as requested

Qualifications:

• Bilingual is an asset but not mandatory.
• Ability to demonstrate the use of advanced sales skills especially but not limited to – listening, questioning, summarising, providing, negotiating, closing, and handling customer concerns.
• Strong at building relationships, account management, communication, problem solving, negotiation and interpersonal skills.
• Broad business acumen with strong analytical, decision making, and problem-solving skills.
• Able to use and understand sales related IT systems (SFDC) and use them effectively to manage own performance, pipelines, forecast and activity.
• Demonstrates the ability to work in a matrix management environment working closely with sales colleagues in internal, regional, and strategic teams as well as operations, marketing, sales operations, finance, bid team, health and safety and compliance to achieve the business goals.

Requirements:

• 5+ years of a proven track record within a national/major account environment of driving revenue growth through new logo acquisitions.
• Must hold a valid Driving Licence and travel locally to attend meetings.
• Education equivalent to a bachelor’s degree in commerce and/or business studies preferred, or the equivalent in related work experience.
• Industry relevant sales experience is preferred but not essential.
• Must be legally entitled to work at the specified location/region without requiring any sponsorship
• Conditional to a satisfactory background check

Expected Total Compensation: $80,000-$180,000

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

Citron Hygiene is an equal opportunity employer and welcomes applications from qualified individuals from all backgrounds and abilities. In addition, reasonable accommodations may be made to enable individuals with disabilities throughout the recruitment process and to perform the essential functions of this position.

As a people‑first company, we believe every candidate deserves a genuine human experience. Our recruitment process is fully human‑led; no AI is used at any stage. Every review, assessment, screening, and hiring decision is made thoughtfully by a recruiter and/or a hiring manager.

Citron Hygiene values the integrity of the recruitment process and strongly encourages applicants to rely on the following trusted sources for information about available employment opportunities: Citron Hygiene's official company website, Indeed, and Glassdoor.