Business Development Associate

Vretta; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

Vretta is seeking a Business Development Associate to join our growth and partnerships team in Toronto. The role focuses on identifying new market opportunities, supporting client outreach, and coordinating with marketing and product to meet client needs.

You will analyze markets, assist in crafting compelling proposals, and maintain CRM records to track progress and partnerships. Strong communication and organizational skills are essential for success in this client-facing position.

Qualifications

• Strong written and verbal communication skills.
• Analytical thinker with ability to spot market trends and data-driven opportunities.
• Highly organized with attention to detail and project management skills.
• Proficiency in Google Workspace (Docs, Sheets, Slides).

Responsibilities

• Market Analysis: identify potential new clients, including school boards and districts.
• Lead Generation & Outreach: support outbound sales and partnerships strategies.
• CRM Management: track leads, pipeline progress, and partner communications.
• Proposal Development: assist in creating pitches, sales collateral, and proposals.
• Competitor Analysis: monitor industry trends and adjust value proposition.
• Cross-Functional Collaboration: align messaging with marketing and product teams.
• Event Support: prepare for and schedule meetings at industry events, webinars, conferences.

Skills

Communication

Financial acumen

Strategic mindset

Analytical thinking

Organization & PM

Google Workspace

Education

Post-secondary Business/Commerce

Tools

Google Workspace

Job description

Vretta is looking for a Business Development Associate to join our growth and partnerships team. This position requires excellent communication skills, financial acumen, and a strategic mindset to identify new market opportunities and support the expansion of our student learning and assessment solutions.

Responsibilities

• Market Analysis: Conduct market analysis to identify potential new clients, including school boards, school districts, private schools, etc.
• Lead Generation & Outreach: Support the development and execution of outbound sales and partnership strategies.
• CRM Management: Maintain and update customer relationship management (CRM) systems to track leads, pipeline progress, and partner communications.
• Proposal Development: Assist in creating compelling pitch decks, sales collateral, and formal proposals for prospective clients.
• Competitor Analysis: Track industry trends, competitor offerings, and market demands to help refine Vretta’s value proposition.
• Cross-Functional Collaboration: Work closely with the marketing and product teams to align messaging and ensure client requirements are met.
• Event Support: Assist in preparing for and scheduling meetings at industry events, webinars, and conferences.

Requirements

• Post-secondary education in Business Administration, Commerce, or related business programs (specialization in Sales, International Business, or Strategy is a plus).
• Strong written and verbal communication skills, with the ability to confidently articulate value propositions.
• Analytical thinker with a knack for spotting market trends and data-driven opportunities.
• Highly organized with strong attention to detail and project management skills.
• Proficiency in Google Workspace (Docs, Sheets, Slides).

Experience With Any Of The Following Is An Asset

• Familiarity with B2B sales processes or CRM tools.
• Experience in lead generation, outreach, and professional networking.
• Background or strong interest in EdTech (Educational Technology).
• Presentation skills and experience building professional sales collateral.

Location

This position will require you to work from our office that is located at 120 Adelaide Street East, Toronto, ON M5C 1K9.

About Vretta

We have dedicated the past 16 years towards the modernization of assessment and learning experiences that have transformed educational practices for ministries of education, academic institutions, and examination bodies around the world. Today, our team of architects, designers, technologists, psychometricians, and project managers support our partners transition from legacy e-assessment and learning systems to world-class technology solutions that are efficient, equitable, flexible, and drive student success. We welcome you to join us on our mission of giving every student the opportunity to succeed in their academic lives and beyond.