Broker Marketing & Engagement Specialist

Red River Mutual; Winnipeg; On-site; CAD 70,000 - 95,000; Full time

Job summary

Red River Mutual is seeking a dynamic marketer to advance broker engagement and support brand growth in Winnipeg. You will develop strategy, lead communications, and manage the co-op program while coordinating cross-functional teams and events.

The role also includes overseeing sponsorships, training enablement, and branded asset creation to elevate submission quality and product understanding across broker networks.

Qualifications

• Post-secondary education in Marketing, Communications, Business, Graphic Design, or related field.
• Minimum 3 years of progressive experience in marketing, communications, broker or partner engagement, or sales enablement.
• Valid driver's license with ability to travel between offices and events as required.
• Strong storytelling and brand communication capabilities.
• Proven digital marketing execution and creative design skills.

Responsibilities

• Develop the broker marketing and engagement strategy to strengthen network performance.
• Drive strategic broker communications for product updates and training messages.
• Oversee the co-op program, ensuring governance and ROI alignment.
• Manage sponsorships, donations, and marketing merchandise inventory.
• Support go-to-market strategies for product launches and broker initiatives.
• Create branded design assets and maintain brand standards across platforms.
• Design and deliver broker training and enablement to improve submissions.
• Lead campaigns that support appetite awareness and community engagement.
• Coordinate cross-functional alignment with Sales, Underwriting, Compliance, Claims, Operations, and Leadership.
• Monitor KPIs on engagement, ROI, training, and segment growth to inform strategy.
• Maintain broker-facing digital platforms, including Broker Central and related sites.
• Plan and execute the IBAM Convention & Tradeshow and related sessions.
• Perform other duties as assigned.

Skills

Communication

Brand storytelling

Digital marketing

Planning & time management

Analytical thinking

Marketing technology

Creative design

Education

Post-secondary education in Marketing, Communications, Business, Graphic Design, or related field

Job description

Company Profile
Red River Mutual is a progressive insurance company with a focus on our customers and employees. We believe everyone has a right to feel safe and protected, and to know that someone is looking out for them. So, we treat our employees like family members - we'll be honest with them, support them, offer a listening ear, admit when we're wrong and be a positive force in their lives and in our communities.

Company Profile
Red River Mutual is a progressive insurance company with a focus on our customers and employees. We believe everyone has a right to feel safe and protected, and to know that someone is looking out for them. So, we treat our employees like family members - we'll be honest with them, support them, offer a listening ear, admit when we're wrong and be a positive force in their lives and in our communities.

LOCATION:

Winnipeg, MB

SCHEDULE:

Full-Time

REPORTS TO:

Sales and Marketing Manager

DIRECT REPORTS:

N/A

Purpose Of Position

This position develops the execution of broker marketing and engagement strategies that strengthen broker relationships, improve broker capability, increase profitable submissions, and elevate Red River Mutual's brand presence. The role also develops and delivers broker-facing communications, marketing toolkits, co-op program, training and enablement resources, and engagement initiatives aligned to broker segmentation, go-to-market priorities, product launches, appetite clarity, and organizational growth goals.

Key Responsibility Areas

• Develop the broker marketing and engagement strategy, strengthening network performance through segmentation, tailored engagement plans, and initiatives that elevate broker capability and long-term partnership value.


• Drive strategic broker communications, ensuring all product updates, appetite changes, training messages, and marketing assets are clear, visual, actionable, and aligned with enterprise priorities.


• Oversee the co-op program at a strategic level, managing governance, KPI alignment, and campaign effectiveness while ensuring investments support growth, brand consistency, and measurable ROI.


• Oversee sponsorships, donations, and marketing merchandise, including inventory and distribution.


• Support go-to-market strategies for product launches and broker-facing initiatives.


• Develop and maintain branded graphic design assets, ensuring consistent brand standards.


• Advance broker training and enablement, designing learning experiences, capability-building programs, and performance tools that improve submission quality, deepen product understanding, and enhance broker proficiency.


• Lead creative and brand activation initiatives, developing campaigns that support appetite awareness, claims education, seasonal priorities, and community engagement while maintaining strong visual identity.


• Facilitate cross-functional alignment, partnering with Sales, Underwriting, Compliance, Claims, Operations, and Leadership to coordinate communication strategies, product launches, training needs, and broker-facing initiatives.


• Monitor and interpret key performance indicators, providing insights on engagement, co-op ROI, training effectiveness, submission quality, product mix, satisfaction, and segment growth to inform strategic decisions.


• Manage and maintain ongoing updates to broker-facing digital platforms, including Broker Central and the RRMU websites.


• Lead the planning, coordination, and execution of the annual IBAM Convention & Tradeshow, including registration, tradeshow logistics, President's Dinner, and company breakout sessions.


• Other duties as assigned.

Physical Requirements

• Extended periods of standing.


• Frequent off-site attendance at events or broker functions, including travel and overtime.


• Frequent periods of mobility throughout multiple floors of the office.


• Repetitive motion.


• Must be able to lift, push, pull and/or carry objects up to a maximum of 50lb

Qualification And Skills

• Post-secondary education in Marketing, Communications, Business, Graphic Design, or a related field; an equivalent combination of education and relevant experience will be considered.


• Minimum 3 years of progressive experience in marketing, communications, broker or partner engagement, sales enablement, or a related field.


• Valid class 5 driver's license with ability to travel between offices and events as required


• Communication and Brand Storytelling


• Digital Marketing Execution


• Planning, Prioritization, and Time Management


• Analytical Thinking and Problem Solving


• Marketing Technology and Creative Design Capability

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Accommodation for applicants with disabilities is available upon request at any stage of the recruitment process. Accessible employment policies and alternative application formats are available upon request by contacting [e-mail] or 1-800-370-2888 (toll free).

As part of our hiring process, successful candidates will be required to complete a comprehensive background check. Where applicable, this may include a driver's abstract. Employment offers are contingent upon these requirements being met and may be withdrawn during the process if any of the requirements are not met to the Company's satisfaction.