Broker Marketing & Engagement Strategist

Red River Mutual; Winnipeg; On-site; CAD 70,000 - 95,000; Full time

Job summary

Red River Mutual is seeking a dynamic marketer to advance broker engagement and support brand growth in Winnipeg. You will develop strategy, lead communications, and manage the co-op program while coordinating cross-functional teams and events.

The role also includes overseeing sponsorships, training enablement, and branded asset creation to elevate submission quality and product understanding across broker networks.

Qualifications

• Post-secondary education in Marketing, Communications, Business, Graphic Design, or related field.
• Minimum 3 years of progressive experience in marketing, communications, broker or partner engagement, or sales enablement.
• Valid driver's license with ability to travel between offices and events as required.
• Strong storytelling and brand communication capabilities.
• Proven digital marketing execution and creative design skills.

Responsibilities

• Develop the broker marketing and engagement strategy to strengthen network performance.
• Drive strategic broker communications for product updates and training messages.
• Oversee the co-op program, ensuring governance and ROI alignment.
• Manage sponsorships, donations, and marketing merchandise inventory.
• Support go-to-market strategies for product launches and broker initiatives.
• Create branded design assets and maintain brand standards across platforms.
• Design and deliver broker training and enablement to improve submissions.
• Lead campaigns that support appetite awareness and community engagement.
• Coordinate cross-functional alignment with Sales, Underwriting, Compliance, Claims, Operations, and Leadership.
• Monitor KPIs on engagement, ROI, training, and segment growth to inform strategy.
• Maintain broker-facing digital platforms, including Broker Central and related sites.
• Plan and execute the IBAM Convention & Tradeshow and related sessions.
• Perform other duties as assigned.

Skills

Communication

Brand storytelling

Digital marketing

Planning & time management

Analytical thinking

Marketing technology

Creative design

Education

Post-secondary education in Marketing, Communications, Business, Graphic Design, or related field

Job description

Red River Mutual is seeking a dynamic marketer to advance broker engagement and support brand growth in Winnipeg. You will develop strategy, lead communications, and manage the co-op program while coordinating cross-functional teams and events.

The role also includes overseeing sponsorships, training enablement, and branded asset creation to elevate submission quality and product understanding across broker networks.