Brand Specialist

Red Bull; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Specialist to lead creative development and manage event identities. This role involves collaborating with various marketing functions to deliver cohesive strategies and engaging brand experiences. The ideal candidate will possess a strong creative eye, project management expertise, and the ability to balance stakeholder needs with brand expectations. Join a vibrant team that values innovation and diversity, where your contributions will shape memorable marketing campaigns and drive brand success.

Qualifications

• 3+ years in Brand Marketing, preferably with lifestyle brand experience.
• Proven collaboration skills across teams and strong project management.

Responsibilities

• Build communication with external agencies and ensure brand standards.
• Manage timelines and budgets for event projects and evaluate campaign effectiveness.

Skills

Brand Marketing

Project Management

Data Analysis

Creative Storytelling

Collaboration Skills

Education

Degree in Commerce

Degree in Marketing

Tools

PowerPoint

Excel

Job description

Join us to apply for the Brand Specialist role at Red Bull.

This role is vital to the Red Bull Canada Marketing team, leading the development of creative brand and event identities (logos, key visuals), media plans, and execution tools for regional and national events. Success requires collaboration across various marketing functions (Sports, Culture, Media Network, Field Marketing, Sales) and managing global/external stakeholders. The ideal candidate will have a passion for creative development, effective onsite/execution strategies, media planning, attention to detail, strong project management skills, and the ability to balance internal stakeholder needs with brand and consumer expectations.

Responsibilities include:

1. Creative Development: Build communication with external creative agencies, ensure brand standards, lead visual identity development, and coordinate with HQ for global creative assets.
2. Project Management: Act as the main contact for event projects, manage timelines and budgets, and evaluate campaign effectiveness.
3. Agency & Stakeholder Management: Define advertising objectives, brief external agencies, and ensure collaboration across departments for cohesive marketing plans.

Qualifications:

• 3+ years in Brand Marketing, preferably with lifestyle brand experience in field marketing or events.
• Degree in Commerce or Marketing preferred.
• Proven collaboration skills across teams.
• Proficiency in data analysis and creative storytelling.
• Expertise in PowerPoint and Excel.
• Experience with creative, media, or translation agencies.
• Strong creative eye, innovative mindset, and analytical skills.
• Self-motivated with excellent project management and organizational skills.

Red Bull Canada values diversity and is committed to providing accommodations throughout the recruitment process for applicants with disabilities.