adidas Senior Brand Specialist - Toronto

Archrivalagents; Toronto; On-site; CAD 79,000; Full time

Job summary

An exciting opportunity awaits as a Senior Brand Specialist, where you will bridge the gap between adidas and retail. This role is pivotal in promoting adidas products, driving sales, and fostering relationships with store teams. You will lead a team of Brand Specialists, ensuring they are well-equipped to advocate for adidas in the market. Your insights will shape strategies at headquarters while you inspire retail associates and customers alike. If you're passionate about sports and brand representation, this position offers a chance to make a significant impact in the world of adidas. Join us in creating unforgettable brand experiences!

Qualifications

• 2-3 years of retail or brand advocacy experience with team management.
• Deep understanding of adidas products and communities.

Responsibilities

• Lead and mentor a team of Brand Specialists across Canada.
• Drive sales and educate store associates about adidas products.

Skills

Retail Experience

Brand Advocacy

Presentation Skills

Storytelling

Insight Gathering

Self-Motivation

Tools

Digital Platforms

Social Media

Productivity Tools

Job description

Join to apply for the adidas Senior Brand Specialist - Toronto role at Archrival Agents.

adidas Brand Specialist

The adidas Brand Program brings the best of the brand to life at retail, co-creating with athletes and visionaries to help adidas own the game. Rooted in sport, this people-led program leverages innovative digital tools and real relationships to turn brand experiences into sales.

adidas Brand Specialists are the link between the adidas brand at retail and the team at Headquarters. By becoming an adidas Brand Specialist, you'll be part of an elite ground force of experts looking to bring the latest adidas product to customers at our key retail partners. You'll be the go-to adidas specialist and brand champion, fostering relationships, and promoting adidas running products with staff and customers in your market. You'll spread brand love among store associates, motivate and inspire store teams to drive adidas product sales, and ensure brand priorities are reflected in key retail accounts.

YOUR IMPACT IN THE ROLE:

• Lead and Mentor: Manage and develop a small team of Brand Specialists across Canada, ensuring expectations are clear, team efforts align with brand and program goals, and Brand Specialists deliver on all responsibilities in market.
• Drive Sales: Strategically crease sell-through of adidas running, soccer and lifestyle products by promoting both on-site and digitally, while driving brand love among consumers.
• Educate Associates: Execute regular trainings for store associates, ensuring that store teams are knowledgeable about adidas products and able to effectively convey features and benefits to consumers.
• Build Retail Partnerships: Strengthen relationships with store managers and associates to enhance adidas brand presence and advocacy.
• Provide Insights: Gather and analyze market, retail, and consumer data to inform adidas HQ strategies and initiatives.
• Represent the Brand: Serve as the adidas expert, inspiring retail teams and customers to engage with adidas products.
• Create Content: Collaborate with agency partners to lead and oversee the creation of educational and promotional content.
• Client Alignment: Regular collaboration with brand partners to align on account priorities, deliver impactful insights and field learnings, and make connections to agency resources as needed.

WHAT YOU NEED TO SUCCEED:

• 2-3 years of relevant retail or brand advocacy experience, including team management or mentoring.
• Deep understanding of adidas products and ability to communicate authentically with running, soccer, and lifestyle communities.
• Strong presentation and storytelling skills, including comfort on-camera and in virtual settings.
• Proficiency in gathering insights and translating them into actionable strategies.
• Familiarity with digital platforms, social media, and productivity tools.
• Self-motivated, reliable, and capable of working independently while fostering teamwork with regional and national counterparts.

WHAT ELSE YOU NEED TO KNOW:

• In this position you will be an Archrival Agent, employed through a Canada based employer of record representing adidas.
• You will be expected to work 40 hours a week with a shifting schedule, including evenings and weekends.
• There is no office for this position. When you're not in stores, you're in the car. When you're not in the car, you're in the stores, with some working from home time sprinkled in.
• You must have access to a reliable vehicle with the required insurance minimums (we'll reimburse you for certain work-related mileage).

COMPENSATION RANGE:

$78,685 CAD

Compensation is derived from sound market data, and is reviewed yearly to ensure fair, competitive wages are maintained. Compensation may be discussed with final candidates and determined based upon the market.

DIVERSE REPRESENTATION:

We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet