Brand Specialist (6-Month Contract)

Dana Hospitality; Mississauga; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading company in the hospitality sector is seeking a Brand Specialist to support corporate brand initiatives. This role involves maintaining brand standards and developing innovative marketing solutions. The ideal candidate should have strong marketing experience and excellent communication skills, with a focus on operational excellence.

Benefits

Employee Referral Program

Career growth opportunities

Qualifications

• At least 2 years in marketing or merchandising, preferably in foodservice.
• Experience in foodservice environments preferred.

Responsibilities

• Develop and maintain branding strategies and visual identity.
• Create and manage the 2025 image library for marketing.
• Deliver training and coaching to ensure brand consistency.

Skills

Organizational Skills

Communication

Microsoft Office

Education

Diploma in Marketing

Job description

1 day ago Be among the first 25 applicants

WHO ARE WE?
Dexterra Group is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across North America with hundreds of full-time and part-time opportunities. We offer fulfilling careers in a culture that promotes stability, diversity, inclusion, camaraderie, employee recognition, work-life balance, and passion for what you do. For over 75 years, Dexterra Group has been dedicated to serving North American clients by creating and managing built environments that are vital to our economy and communities. We’re proud of our work.

Job Description
WHAT'S THE JOB?
The Brand Specialist supports corporate brand initiatives and food program strategies within the Remote and Hospitality Division. Reporting to the Director of Marketing, Culinary & Sustainability, this role focuses on maintaining brand standards, operational excellence, and innovative marketing solutions. The ideal candidate is proactive, detail-oriented, with strong marketing experience, organizational skills, proficiency in Microsoft Office, and excellent communication abilities.

Key Responsibilities:

1. Develop and maintain branding strategies and visual identity for business development, new openings, and site refreshes.
2. Create and manage the 2025 image library for marketing and operational use.
3. Support branding and marketing for new and existing business units as needed.
4. Update and maintain the MicroMarket design package.
5. Assist with new brand installations, site reviews, measurements, quotes, planning, and approvals.
6. Develop marketing and merchandising strategies using current trends; adapt as needed.
7. Build the merchandising section of the operational marketing guide, including:

• Written content, imagery, and video assets
• Training presentations and videos

Create merchandising guidelines for all stations, including seasonal updates.

Research and source smallwares, equipment, and display fixtures for food service areas.

Coach food service managers and teams on branding and food display practices aligned with standards.

Provide operational support, including training and location-specific plans.

Deliver training and coaching to ensure brand consistency and excellence.

Working Conditions:

• Approximately 50% in food service environments or at Dexterra offices; 50% remote.
• Travel across Canada required.

Qualifications

• Diploma or equivalent experience in marketing.
• At least 2 years in marketing or merchandising, preferably in foodservice.
• Experience in foodservice environments preferred.
• Strong organizational, communication, and proficiency in Microsoft Office skills.
• Willingness to travel across Canada.

Additional Information

• Join an essential industry!
• Employee Referral Program!
• Career growth opportunities.
• Growing company, unlike downsizing others!
• Be #1 from day 1 with an industry leader.

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, Indigenous status, or other protected factors. Accommodations available during the hiring process upon request.