Brand Marketing Specialist

Holt Renfrew; Toronto; On-site; CAD 60,000 - 75,000; Full time

Job summary

A leading fashion retailer in Toronto seeks a Specialist in Brand Marketing to support strategic marketing campaigns. This role involves collaboration across teams, managing campaign execution, and contributing to innovative marketing strategies. Ideal candidates will have a background in marketing and strong project management skills. Join us to make a significant impact in a dynamic environment.

Qualifications

• 3-4 years post-university work experience in marketing or project management.
• Demonstrated leadership and influencing skills.

Responsibilities

• Support the development and execution of seasonal marketing campaigns.
• Collaborate with teams to ensure 360° integration across touchpoints.
• Lead post-campaign analysis and manage marketing invoicing.

Skills

Leadership

Project Management

Communication

Interpersonal Skills

Organizational Skills

Education

Bachelor’s degree in marketing

Bachelor’s degree in communications

Bachelor’s degree in business

Tools

Microsoft Office Suite

Job description

Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day.

The Specialist, Brand Marketing will support the Brand Marketing Manager in developing and executing strategic marketing campaigns and programs that differentiate Holt Renfrew, ensuring complete integration across all channels and delivery consistent with the company’s overall goals.

Specific responsibilities include (but are not limited to) the following:

• Support the development and execution of seasonal campaigns and marketing programs from strategy through to completion, in partnership with the Brand Marketing Manager.
• Collaborate with marketing, retail, and product teams to build seasonal business plans and ensure 360° integration across all touchpoints.
• Own campaign briefing for creative and communications teams, ensuring all assets are on-brand and aligned with campaign objectives.
• Contribute to strategic planning by identifying insights from consumer, cultural, competitive, and communications trends.
• Build and maintain strong relationships with internal stakeholders to foster collaboration and drive effective campaign execution.
• Prepare and manage campaign decks, proposals, and presentation materials for internal and external stakeholders.
• Lead post-campaign analysis, including the development of post-mortem reports and archiving of campaign assets and results.
• Manage marketing invoicing and financial tracking, regularly updating the master budget for accuracy.
• Oversee the coordination and implementation of project plans, including timelines, progress tracking, meeting documentation, and performance metrics.
• Maintain key Brand Marketing documents, calendars, and workflows.
• Contribute to the development of innovative, first-to-market campaigns that showcase Holt Renfrew’s brands and in-store experiences.
• Stay informed on market and industry trends to identify new opportunities for campaign innovation and audience engagement.
• Support the creation of ideas that drive traffic and sales across in-store and digital channels.
• Identify and recommend improvements to processes, tools, and team performance.
• Adhere to all Health & Safety policies and procedures.
• Perform other duties and special projects as assigned.

The ideal candidate:

• Bachelor’s degree in marketing, communications, business, or a related field
• 3-4 years post-university work experience in marketing, strategy, project and/or account management experience; agency experience is an asset
• Demonstrated leadership and influencing skills with the ability to get things done
• Excellent interpersonal skills; a team player who is able to act as both a leader and an individual contributor as required
• Excels in project management, with the ability to juggle multiple priorities and meet deadlines.
• Confident and effective communication (written & verbal) and interpersonal skills
• Is adaptable and comfortable with ambiguity and change
• Highly service-oriented with exceptional organizational and follow up skills
• Deeply interested in fashion, arts and culture
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) experienced in creating engaging presentation decks.

Holt Renfrew is an equal opportunity employer committed to fostering a diverse and inclusive workplace. Our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity and require accommodation, please email [e-mail] and let us know so we can ensure you have an accessible candidate experience throughout the recruitment process. All requests are confidential and used only to meet candidate needs.