Brand Manager - Hybrid Remote

COBS Bread; Vancouver; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to enhance brand awareness across North America. This role emphasizes media strategy, retail experience, and brand compliance, offering a unique opportunity to lead a talented team in a fast-paced environment. The ideal candidate will possess strong project management skills and a passion for consumer engagement. With a focus on professional development and a supportive team culture, this position promises a fulfilling career path in a company committed to quality and community service.

Benefits

Flexible work arrangements

Work from home reimbursement

Competitive salary and bonus

Extended Health & Dental benefits

Group RRSP Matching

Paid sick and personal leave

Wellness programs

Professional development opportunities

Complimentary kitchen with fresh produce

Qualifications

• 3+ years experience in Retail or Consumer Goods.
• Strong project management skills and team leadership.

Responsibilities

• Lead media strategies and optimize campaigns across channels.
• Develop in-store experiences to drive engagement and sales.

Skills

Project Management

Team Development

Communication Skills

Retail Experience

Media Strategy

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Advertising

Job description

Top 50 Best Workplaces 2024

Brand Manager

Reports to: Senior Marketing Manager, Brand & Retail Experience

Annual Salary: $75,000 to $85,000 based on experience

Location: Vancouver, BC

We are seeking an experienced individual who thrives in a fast-paced environment to join the COBS Bread Marketing Team. This role focuses on increasing brand awareness across North America through media efforts, retail experience, and brand compliance.

Responsibilities

1. Media Strategy & Execution
   • Lead effective paid and owned media strategies.
   • Plan, execute, and optimize media campaigns across digital, social, and traditional channels.
   • Monitor media trends, consumer insights, and competitor activity to inform strategies.
2. Retail & Consumer Experience
   • Develop and execute in-store brand experiences and merchandising strategies to drive engagement and sales.
   • Collaborate with sales, retail partners, and creative teams to ensure brand consistency at points of sale.
   • Maintain product labelling, packaging, and branding guidelines, leading refreshes as needed.
3. Brand Compliance
   • Manage brand guidelines and ensure their consistent application across all assets.
   • Lead brand training and onboarding for partners, agencies, and internal teams.
   • Audit and review creative executions for compliance.

Minimum Requirements

• 3+ years experience in a Retail or Consumer Goods environment.
• 3+ years experience in team development and mentorship.
• Proven ability to lead teams of Coordinators and Specialists.
• Strong project management skills, overseeing multiple projects and meeting deadlines.
• Experience with franchise-based business models is highly desirable.
• Experience in retail merchandising roles is a plus.
• Excellent verbal and written communication skills, including presentation and copywriting skills.
• Bachelor's Degree in Marketing, Communications, or Advertising is an asset.

Benefits

What’s in it for you:

• Flexible work arrangements, combining office and remote work.
• Work from home reimbursement.
• Competitive salary, bonus, and vacation plan.
• Extended Health & Dental benefits, Group RRSP Matching, and Health Spending Account.
• Paid sick and personal leave days.
• Wellness programs, community service days, and volunteer time.
• Professional development and career growth opportunities.
• Dynamic, high-achieving, supportive team environment.
• High autonomy and responsibility.
• Complimentary kitchen with fresh produce, deli meats, COBS Bread, and treats.

We thank all applicants for their interest. Only shortlisted candidates will be contacted. COBS Bread is an equal opportunity employer committed to diversity. Accommodation is available upon request for applicants and employees with disabilities.

About COBS Bread

With over 160 locations, COBS Bread offers fresh baked goods across Canada. Unsold items are donated daily to charities and food banks. Our success stems from quality products, our people, and friendly customer service. Part of Bakers Delight, established in 1980, we operate over 700 bakeries across Australia, New Zealand, Canada, and the USA, employing over 15,000 people serving more than 2.1 million customers weekly.