Marketing Manager

Engine Digital; Vancouver; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a Marketing Manager who will play a pivotal role in driving the firm's marketing strategy. This exciting position involves managing the marketing calendar, producing thought leadership content, and overseeing digital marketing efforts across various channels. With a focus on B2B marketing, the ideal candidate will bring a wealth of experience and a proactive approach to enhance the company's visibility and reputation. If you're passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 5+ years of B2B marketing experience in professional services.
• Strong content strategy and copywriting skills with SEO knowledge.

Responsibilities

• Manage marketing calendar and coordinate digital marketing efforts.
• Lead content creation and oversee SEO audits for performance.

Skills

B2B Marketing

Content Creation

SEO

Email Marketing

Copywriting

Google Analytics

Project Management

Research Skills

Tools

Campaign Monitor

Google Adwords

AI Tools

Job description

We’re seeking a Marketing Manager to join us, to help raise our profile and support growth. In this role, you’ll be responsible for executing the full lifecycle of our marketing strategy from owning the calendar to coordinating marketing efforts across digital channels.

Working directly with our CEO and VP Growth, you’ll help maximize our opportunity to tell our story, ensuring a consistent narrative that puts our work and perspectives out into the world. You’ll activate our team in producing thought leadership, case studies, and other marketing assets. You’ll manage the promotion of agency news, client wins, project launches, partnerships, and awards, elevating our reputation through persistent activity. Working with our partners, you’ll oversee SEO, PR, and paid media, and report on performance.

The ideal candidate will have experience in B2B marketing within an agency, consultancy, or professional services environment, deep expertise in content creation and content marketing, and the ability to self-manage with initiative, moving projects forward independently.

What You’ll Do

• Manage bi-weekly review of the marketing calendar and ensure updates reflect business activity, including new clients, launches, hires, awards, and partnerships.
• Lead the production of thought leadership content, guiding internal team members and managing deployment across social media channels.
• Manage production and distribution of a monthly email newsletter, developing content, and working with our design team to produce visual assets.
• Manage the development of project case studies including coordinating asset production and managing content writing.
• Collaborate with the Executive Design Director to manage submission of our work to design galleries and award shows.
• Conduct quarterly SEO audits to maintain top rankings for key terms and advise on content improvements to improve results.
• Partner with our paid media consultant to track campaign performance and provide leadership with ongoing reports and insights.
• Work with our PR consultant to coordinate media opportunities, press releases, and outreach efforts.

What You’ll Bring

• 5+ years of experience in B2B marketing working within a professional services firm.
• Comprehensive understanding of digital marketing tools, tactics, methodologies, and strategies that drive qualified leads.
• Strong content strategy, copywriting, and editing skills, with an appreciation for brand voice and working knowledge of SEO.
• Proficiency in email marketing including tools (Campaign Monitor) and tactics like subscriber list growth.
• Experience with Google Analytics including reporting and finding insights in the data.
• Familiarity with paid media with specific focus on LinkedIn and Google Adwords.
• Strong research, planning, organization, and communication skills.
• Ability to work independently, coordinating concurrent projects, and managing deadlines.
• Experience using AI tools for research, planning, and content creation.
• Self-starter with an entrepreneurial spirit and a competitive disposition.

This role is open to candidates in Vancouver (Hybrid) or remote within Canada with a preference for Toronto.

How to Apply

If this sounds like a fit, please apply through our online application form. Share 3-5 examples of marketing campaigns or content you’ve written and helped produce, along with a description of your role and the impact of your work. If you have a blog, portfolio, or other marketing-related projects, please include those as well.

No recruiters, agencies, or phone calls please.