Brand Manager - Cold Beverages

Keurig Dr Pepper; Mississauga; On-site; CAD 95,000 - 116,000; Full time

Benefits offered by this job

Annual bonus

Medical & dental benefits

RRSP match

Tuition reimbursement

Coffee discount

Job summary

Keurig Dr Pepper is seeking a Brand Manager for the Cold Warehouse Direct Portfolio in Mississauga. You will define and deploy the brand vision, translate strategy into commercial plans, and lead with a consumer-centered approach to drive growth and brand health.

You will manage annual marketing plans, collaborate with agency partners, and drive innovation across the portfolio, leveraging insights, data, and trends to identify opportunities and optimize performance.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field; MBA considered an asset.
• 5+ years of brand marketing/brand management experience in CPG/FMCG or beverage categories.
• Proven ability to develop and execute brand strategies from consumer insights, data, trends, and competition.
• Strong business acumen, strategic thinking, and analytical capabilities with results.
• Experience leading cross-functional teams and managing external partners.

Responsibilities

• Define and deploy the brand vision, value proposition, and growth strategy to meet objectives.
• Lead brand positioning, portfolio architecture, and consumer communications using market insights.
• Develop and execute annual marketing plans and integrate campaigns across channels.
• Drive portfolio innovation from insight to post-launch optimization.
• Collaborate cross-functionally with Sales, Insights, Innovation, R&D, Supply Chain, Finance.

Skills

Brand marketing

Cross-functional leadership

Market research

Strategic thinking

Analytical skills

Education

Bachelor's degree

MBA (assets)

Job description

Job Overview:

Brand Manager

Cold Warehouse Direct Portfolio

At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management approach. In this role, you will:

• Define and deploy the brand vision, value proposition, and growth strategy to deliver short- and long-term business objectives. Translate brand strategy into actionable commercial plans that drive sustained brand health and business performance.
• Lead brand positioning, portfolio architecture, and consumer communications by leveraging market research, consumer insights, and category trends. Own the creative development process across all channels to deliver compelling and effective marketing programs.
• Develop and execute annual marketing plans, managing agency partners and leading integrated campaigns across paid, earned, owned, and shopper marketing touchpoints.
• Drive the innovation agenda for your portfolio from insight generation and opportunity identification through concept development, commercialization, and post-launch optimization. Leverage consumer, shopper, retailer, category, and competitive insights to identify and validate growth opportunities.
• Build and lead strong relationships with external agency and strategic partners while collaborating cross-functionally with Sales, Insights, Innovation, R&D, Supply Chain, Revenue Growth Management, Regulatory, and Finance teams to successfully bring strategies and initiatives to market.
• Manage the portfolio's marketing investment and P&L with accountability for delivering revenue and profit targets. Measure the effectiveness of marketing initiatives through analytics and continuously optimize plans to maximize business results.

Total Rewards:

CAD $95,300.00 - $115,500 annually.

Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.

Requirements:

Education & experience

• Bachelor's Degree required, preferably in Marketing, Business, or a related field; MBA considered an asset.
• 5+ years of brand marketing, brand management, or related commercial experience, preferably within CPG/FMCG or beverage categories.
• Proven ability to develop and execute brand strategies grounded in consumer insights, market data, category trends, and competitive dynamics.
• Strong business acumen, strategic thinking, and analytical capabilities, with a track record of driving business results.
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency and external partners.
• Comfortable balancing strategic planning with hands‑on execution in a fast-paced, dynamic environment.
• Excellent communication, presentation, project management, and organizational skills.
• Proficiency with Microsoft Office; experience with Nielsen or other syndicated data sources is considered an asset.
• Based in Mississauga with up to 15% travel required.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence toassistwithinitialresume screening and candidate matching. This technology helps us efficientlyidentifycandidates whose qualifications align with our open roles.AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly [e-mail] lieu of clicking Apply.In order for your application to be considered and opted out of AI, you must include the words 'AI Opt-Out' and either job title and location or Job ID # in the email subject linein your email application.

Vacancy Transparency :

This role is being posted for an existing vacancy.