Associate Brand Manager, Dr Pepper, Crush, Schweppes

Keurig Dr Pepper; Mississauga; On-site; CAD 78,300 - 95,700; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Disability insurance

Life insurance

Paid time off

RRSP with company match

Tuition reimbursement

Employee assistance program

Coffee discount

Job summary

Keurig Dr Pepper seeks an Associate Brand Manager for Dr Pepper, Crush, and Schweppes to lead brand strategies and campaigns in Canada. You will collaborate across teams to deliver strong communications, shopper programs, and market activation.

The role focuses on data-driven decision making, budget management, and innovation planning to grow brand equity in a dynamic Canadian market.

Qualifications

• University degree in Business and/or Marketing.

Responsibilities

• Brand Strategy Development: Develop and execute brand strategies for Dr Pepper, Crush, and Schweppes in Canada.
• In-Year Marketing Planning and Execution: Plan and execute annual marketing plans across creative, social, influencer, media, PR, retail programming, and shopper tools.
• Data Analytics and Consumer Insights: Analyze performance, consumer research, category data, financials, and POS to identify trends and growth opportunities.
• Budget Management: Track budgets, forecast, and ensure marketing investments meet objectives.
• Cross-Functional and Partner Collaboration: Work with Commercial, Innovation, Finance, PMOs, Supply Chain and agencies to execute plans.
• Innovation: Support packaging development, launch planning, and retail tools to bring new products to market effectively.

Skills

Brand strategy

Data analytics

Project management

Cross-functional collaboration

Communication

Presentation skills

Time management

Nielsen

Microsoft Office

Attention to detail

Education

University Degree in Business and/or Marketing

Tools

Nielsen

Microsoft Office

Excel

PowerPoint

Job description

Job Overview:

Associate Brand Manager, Dr Pepper, Crush, Schweppes. Keurig Dr Pepper (KDP) is seeking a dynamic and results-driven Associate Brand Manager to join the Dr Pepper, Crush, and Schweppes brand team in Canada. The successful candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, influencing the innovation pipeline, and driving brand growth in the Canadian market through best-in-class execution.

What you will do:

At KDP, our Associate Brand Managers are commercially minded brand builders with challenger mindsets. They put the consumer at the centre of every decision, use data to uncover growth opportunities, and help bring brand plans to life with strong execution across the full marketing mix. This role includes:

• Brand Strategy Development: Support the development and execution of brand strategies for Dr Pepper, Crush, and Schweppes, translating consumer, category, competitive, and business insights into clear plans that drive brand growth, market share, and long-term equity.
• In-Year Marketing Planning and Execution: Support the development and execution of annual marketing plans across creative, social, influencer, media, PR, retail programming, and shopper support tools. Partner with internal teams and agency partners to develop, adapt, and deliver strong brand communications and consumer-fac­ing programs, while tracking performance and return on investment.
• Data Analytics and Consumer Insights: Analyze business performance, consumer research, category data, financials, customer POS, and competitive activity on an ongoing basis to identify trends, risks, and growth opportunities. Bring a consumer-obsessed mindset to decision-making and use insights to inform brand strategy, marketing plans, and executional priorities.
• Budget Management: Support budget tracking, forecasting, and day-to-day management of brand investments, ensuring marketing dollars are allocated effectively, timelines are met, and programs deliver against business objectives and financial commitments.
• Cross-Functional and Partner Collaboration: Liaise with Commercial, Innovation, Finance, PMOs, Supply Chain, agency partners, and external vendors to ensure strong execution of brand plans from strategy through to market activation.
• Innovation: Support innovation programs through the innovation planning process; working closely with the cross-functional team on but not limited to: business case development, packaging development, launch planning, sell-in materials, and retail support tools that help bring new products and brand priorities to market effectively.

Total Rewards:

CAD $78,300.00 - $95,700 annually.

Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.

REQUIREMENTS

• University Degree in Business and/or Marketing
• 2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries
• Experience with product and packaging development
• Experience with marketing project management and coordination within a company
• Experience in working as part of a cross-functional team.

SKILLS

• A passion for the consumer, a drive for excellence and a mindset of continual learning
• Good communicationand presentation skills
• Strong project management, timemanagementand organizational skills
• Experience working with Nielsen
• Proficiencywith Microsoft Office (Word, Excel, and PowerPoint)
• Attention to detail and quality
• Analytical and critical thinking skills
• Independent and dynamic, enjoys and does well working in a team
• Goal and results-oriented
• Ability to work in a constantly changing, fast-paced work environment

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence toassistwithinitialresume screening and candidate matching. This technology helps us efficientlyidentifycandidates whose qualifications align with our open roles.AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly [e-mail] lieu of clicking Apply.In order for your application to be considered and opted out of AI, you must include the words 'AI Opt-Out' and either job title and location or Job ID # in the email subject linein your email application.

Vacancy Transparency :

This role is being posted for an existing vacancy.