Associate Brand Manager, Dr Pepper, Crush, Schweppes

Keurig Dr Pepper Canada; Mississauga; On-site; CAD 78,300 - 95,700; Full time

Benefits offered by this job

Annual bonus

Comprehensive benefits

RRSP match

Coffee discount

Job summary

Keurig Dr Pepper Canada is seeking an Associate Brand Manager to develop and execute brand strategies for Dr Pepper, Crush and Schweppes in the Canadian market. You will influence the innovation pipeline, manage campaigns, and drive growth through the full marketing mix with strong execution.

The role emphasizes consumer obsession, data-driven decision making, and collaboration with Commercial, Innovation, Finance, and Supply Chain teams to deliver compelling brand plans and ROI.

Qualifications

• University degree in Business and/or Marketing.
• 2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries.
• Experience with product and packaging development.
• Experience with marketing project management and coordination within a company.
• Experience in working as part of a cross-functional team.

Responsibilities

• Brand Strategy Development: Support the development and execution of brand strategies for Dr Pepper, Crush, and Schweppes, translating consumer, category, competitive, and business insights into clear plans that drive brand growth, market share, and long-term equity.
• In-Year Marketing Planning and Execution: Support the development and execution of annual marketing plans across creative, social, influencer, media, PR, retail programming, and shopper support tools.
• Data Analytics and Consumer Insights: Analyze business performance, consumer research, category data, financials, customer POS, and competitive activity to identify trends, risks, and growth opportunities.
• Budget Management: Support budget tracking, forecasting, and day-to-day management of brand investments, ensuring marketing dollars are allocated effectively, timelines are met.
• Cross-Functional and Partner Collaboration: Liaise with Commercial, Innovation, Finance, PMOs, Supply Chain, agency partners, and external vendors to ensure strong execution of brand plans from strategy through to market activation.
• Innovation: Support innovation programs through the planning process; working closely with the cross-functional team on business case development, packaging development, launch planning, sell-in materials, and retail support tools.

Skills

Consumer mindset

Communication

Project management

Analytical thinking

Team collaboration

Results-oriented

Time management

Attention to detail

Independent and dynamic

Presentation skills

Adaptability

Education

University Degree in Business and/or Marketing

Tools

Nielsen

Microsoft Office

Job description

Job Overview

Keurig Dr Pepper (KDP) is seeking a dynamic and results-driven Associate Brand Manager to join the Dr Pepper, Crush, and Schweppes brand team in Canada. The successful candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, influencing the innovation pipeline, and driving brand growth in the Canadian market through best-in-class execution.

What you will do

At KDP, our Associate Brand Managers are commercially minded brand builders with challenger mindsets. They put the consumer at the centre of every decision, use data to uncover growth opportunities, and help bring brand plans to life with strong execution across the full marketing mix. This role includes:

• Brand Strategy Development: Support the development and execution of brand strategies for Dr Pepper, Crush, and Schweppes, translating consumer, category, competitive, and business insights into clear plans that drive brand growth, market share, and long-term equity.
• In-Year Marketing Planning and Execution: Support the development and execution of annual marketing plans across creative, social, influencer, media, PR, retail programming, and shopper support tools. Partner with internal teams and agency partners to develop, adapt, and deliver strong brand communications and consumer-facing programs, while tracking performance and return on investment.
• Data Analytics and Consumer Insights: Analyze business performance, consumer research, category data, financials, customer POS, and competitive activity on an ongoing basis to identify trends, risks, and growth opportunities. Bring a consumer-obsessed mindset to decision-making and use insights to inform brand strategy, marketing plans, and executional priorities.
• Budget Management: Support budget tracking, forecasting, and day-to-day management of brand investments, ensuring marketing dollars are allocated effectively, timelines are met, and programs deliver against business objectives and financial commitments.
• Cross-Functional and Partner Collaboration: Liaise with Commercial, Innovation, Finance, PMOs, Supply Chain, agency partners, and external vendors to ensure strong execution of brand plans from strategy through to market activation.
• Innovation: Support innovation programs through the innovation planning process; working closely with the cross-functional team on but not limited to: business case development, packaging development, launch planning, sell-in materials, and retail support tools that help bring new products and brand priorities to market effectively.

Total Rewards

CAD $78,300.00 - $95,700 annually.

• Annual bonus based on performance and eligibility.
• Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.

Requirements

• University Degree in Business and/or Marketing
• 2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries
• Experience with product and packaging development
• Experience with marketing project management and coordination within a company
• Experience in working as part of a cross-functional team.

Skills

• A passion for the consumer, a drive for excellence and a mindset of continual learning
• Good communication and presentation skills
• Strong project management, time management and organizational skills
• Experience working with Nielsen
• Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
• Attention to detail and quality
• Analytical and critical thinking skills
• Independent and dynamic, enjoys and does well working in a team
• Goal and results-oriented
• Ability to work in a constantly changing, fast-paced work environment

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us? Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [e-mail] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

Vacancy Transparency

This role is being posted for an existing vacancy.