Brand Growth Manager - CPG with Digital and Shopper Focus

Kimberlyclark; Mississauga; Hybrid; CAD 110,000 - 136,000; Full time

Benefits offered by this job

Flexible work model

Job summary

Kimberly-Clark Senior Associate Brand Manager in Mississauga leads the in-year delivery of business objectives for the Family Care Bath Brands, guiding marketing plans, promotions, packaging, and research to grow brand share. You’ll collaborate with sales, shopper teams and agencies to translate insights into action and drive performance across channels.

With 5+ years in marketing and a business degree, you’ll bring strong analytics, communication, and project leadership in a matrix environment;

Qualifications

• Bachelor's degree or higher in business or related field.
• 5+ years of marketing or relevant experience, ideally in CPG.
• Entrepreneurial, can-do attitude to find ways to break down growth barriers.
• Strong analytical, communication, and presentation skills.
• Willingness to travel 10–15%.

Responsibilities

• Deliver in-year business objectives for Family Care Bath Brands.
• Execute marketing-mix (strategy, product, packaging, promotion, advertising, research).
• Develop and implement Marketing plans, including product promotion and programs.
• Lead brand operating plans and annual plan delivery.
• Collaborate with sales strategy, customer teams and field reps on shopper маркетing plans.
• Lead consumer promotions and digital/social initiatives.
• Manage advertising and consumer promotions budgets.
• Analyze market trends and create reports to drive actions.

Skills

Brand management

Marketing strategy

Digital marketing

Analytical skills

Presentation skills

Travel management

Education

Bachelor's degree or higher in business or related field

MBA

Tools

Excel

PowerPoint

Word

Windows

Nielsen Market Track

Job description

Kimberly-Clark Senior Associate Brand Manager in Mississauga leads the in-year delivery of business objectives for the Family Care Bath Brands, guiding marketing plans, promotions, packaging, and research to grow brand share. You’ll collaborate with sales, shopper teams and agencies to translate insights into action and drive performance across channels.

With 5+ years in marketing and a business degree, you’ll bring strong analytics, communication, and project leadership in a matrix environment;