Senior Associate Brand Manager

Kimberly-Clark; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

Kimberly-Clark, a global leader behind Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, and more, is seeking a Senior Associate Brand Manager in a hybrid Canada-based role. You will drive brand objectives, develop 3-year plans, and lead consumer promotions and digital initiatives to grow market share and profits.

You will partner with sales, customer teams, and external agencies, ensuring alignment with consumer insights and financial targets.

Qualifications

• Bachelor's degree or higher in business or related field.
• 5+ years of prior Marketing or relevant experience, ideally in CPG.
• Entrepreneurial, can-do attitude to break down growth barriers.
• Demonstrated positive energy to represent Brand internally & externally.
• Motivated by challenges with curiosity and passion for brand growth.
• Ability to work independently and complete projects on time.
• Strong analytical acumen with collaboration, communication, and presentation skills.
• Strong knowledge of Windows-based applications (Excel, Word, PowerPoint).
• Willingness to travel 10-15% of the time.

Responsibilities

• Drives delivery of brand business objectives including net sales, operating profit, gross margin & market share.
• Supports development and execution of 3-year brand operating plan and annual plan delivery.
• Collaborates with sales strategy, customer teams and field representatives to develop shopper marketing plans.
• Leads consumer promotions, digital, social and search initiatives through annual plans.
• Analyzes and creates reports to understand competitive landscape and drive growth actions.
• Project lead for SKU portfolio management, packaging, and brand initiatives with US/Canada collaboration.
• Leads monthly business reviews leveraging sales data to identify growth opportunities.

Skills

Marketing experience

CPG knowledge

Analytical skills

Communication skills

Presentation skills

Digital marketing

Team collaboration

Education

Bachelor's degree in business or related field

MBA (preferred)

Tools

Excel

PowerPoint

Word

Job description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

The Senior Associate Brand Manager is accountable for the in-year delivery of business objectives for Kimberly-Clark Family Care Bath Brands (Cottonelle® Dry Bath, Cottonelle® Flushable Wipes and Scott® Dry Bath). They support the execution of marketing-mix (strategy, product, packaging, promotion, advertising, research) to ensure that Kimberly-Clark's brands optimally meet identified consumer needs and financial objectives that will drive future growth. The Senior Associate Brand Manager proposes, develops, and implements Marketing plans, including product promotion, and commercial programs to drive brand awareness, product demand and generate market and channel traffic.

In this role, you will:

• Drives delivery of brand business objectives including net sales, operating profit, gross margin & market share
• Supports development and execution of 3-year brand operating plan, commercial programs, and annual plan delivery
• Collaborates with sales strategy, customer teams and field representatives to develop and execute shopper marketing plans
• Leads consumer promotions + digital, social and search ecosystem through development and execution of annual plans
• Supports advertising post-program analysis to adjust investment strategies and optimize return on investment on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvement
• Serves as one of the key contacts for all internal and external (advertising agency + vendor) relationships
• Effectively manages advertising & consumer promotions, shopper marketing and trade budgets
• Supports appropriate market analysis/research to understand customer needs and trends in the market
• Analyzes and creates reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets
• Project lead for sku portfolio management, packaging, brand idea and other projects where U.S./Canada collaboration is required
• Leads monthly business reviews for assigned brands; leveraging sales data to identify areas opportunity to drive growth plans
• Other duties as assigned

To succeed in this role, you will need the following qualifications:

Required Qualifications

• Bachelor's degree or higher in business or related field
• 5+ years of prior Marketing or relevant experience, ideally in CPG
• Entrepreneurial, can-do attitude to find ways to break down growth barriers
• Demonstrated positive energy to effectively represent Brand internally & externally
• Motivated by challenges and possessing a robust sense of curiosity
• Passionate about driving Brand growth by better meeting consumer needs
• Ability to work independently and complete projects within required timeframes
• Strong analytical acumen with strong collaboration, communication, and presentation skills
• Strong knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint)
• Ability to travel 10-15% of the time

Preferred Qualifications

• Undergraduate/Graduate Degree in Marketing or MBA
• Able to work in a matrix organization driving collaboration across functions, geographies & businesses
• Project leadership (medium to large-scale projects)
• Strong Digital, Social or eCommerce Marketing Execution Experience
• Leading/developing self and coaching other employees
• Demonstrated ability to drive insights and action from data analysis
• Knowledge and demonstrated use of data access tools (Nielsen Market track)
• Supporting complex business negotiations

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see https://www.mykcbenefits.com/ca/newhire

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Grade 9, grade level and / or compensation may vary based on location/country