Brand Manager

The PUR Company; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

The PUR Company is seeking a seasoned Brand/Marketing leader to translate strategy into promotional plans, campaigns and in-market performance. You will work with marketing and sales to shape brand and portfolio strategy across channels and markets.

You will drive annual marketing planning, identify tactics for awareness, trial and activation, and manage execution with internal and external partners. Expect to analyze brand performance and adapt messaging for European markets, while

Qualifications

• Bachelor’s or master’s degree in business and/or marketing.
• 6+ years in brand management or marketing in food, beverage, or wellness CPG.

Responsibilities

• Shape brand and portfolio strategy across channels and markets.
• Contribute to annual marketing planning and execution.
• Identify tactics to support brand strategies around awareness, trial and activation and manage all aspects of execution with internal and external partners.
• Analyze and report on brand and product performance using category trends, consumer insights, market data, and key KPIs to inform decisions and identify growth opportunities.
• Remain informed about consumer, competitor, retailer and industry trends.
• Participate in brand messaging development and communication strategies.
• Build trade and shopper marketing initiatives with our Sales team to grow velocity in listed accounts.
• Adapt our awareness playbook to new countries and languages in European markets.
• Run campaigns, sampling and experiential programs, and partnership activity.
• Turn brand and market data into decisions that grow the brand and inform future research.

Skills

Brand management

Marketing strategy

Data-driven decision making

Project management

Communication skills

Leadership

AI in business

Media planning

Retail / shopper marketing

Analytical capabilities

Education

Bachelor's or Master's in business/marketing

Tools

Nielsen data analysis

SPINs data

Amazon performance data

Job description

About the Role

You’ll work across the full marketing and sales teams to turn brand strategy into promotional planning, execution and in-market performance.

Responsibilities

• Help shape brand and portfolio strategy and bring it to life across channels and markets.
• Be a primary contributor to annual marketing planning and execution.
• Identify and recommend tactics to support brand strategies around awareness, trial and activation and manage all aspects of execution with relevant internal and external partners.
• Analyze and report on brand and product performance by leveraging category trends, consumer insights, market data, and key KPIs (including brand health and household perception) to inform strategic decisions and identify growth opportunities.
• Remain informed about consumer, competitor, retailer and industry trends.
• Participate in brand messaging development and communication strategies.
• Build trade and shopper marketing initiatives directly with our Sales team to grow velocity in the accounts where we’re listed.
• Contribute to brand-building in European markets, adapting our proven awareness playbook to new countries and languages.
• Run campaigns, sampling and experiential programs, and partnership activity.
• Turn brand and market data (Nielsen / SPINs, Amazon) into decisions that grow the brand while helping define and execute future research.

Qualifications

• Bachelor’s and/or master’s degree preferably in business and/or marketing.
• 6+ years in brand management or marketing, in food, beverage, or wellness CPG.

Required Skills

• Trade or shopper marketing experience with major retailers in grocery, drug and mass channel building initiatives with retail or key-account teams.
• Strong creative judgment; you can brief and elevate creative.
• A versatile, entrepreneurial mindset; can take ownership and loves to overcome challenges.
• Strong with data and a bias for turning it into action.
• Proactive planning and organizational skills.
• Exhibits strong business acumen, team orientation, leadership, strong communication skills and analytical capabilities.
• Open-minded and excited about proactively leveraging AI in business; experience is an asset.
• Media experience an asset— planning and managing paid media and reading performance to drive maximum efficiency.
• Strategic problem-solving and decision-making skills.
• Ability to commute into the office.

We are committed to diversity and inclusivity in our hiring practices.