Global Brand & Growth Leader, FMCG

HeadSource International; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A fast-growing food manufacturer in Toronto seeks a Vice President of Marketing to set and execute global brand strategies to drive consumer awareness and growth across North America. The successful candidate will lead integrated marketing efforts, manage agency partnerships, and oversee a high-performing marketing team. With at least 10 years of experience in B2C brand marketing, this role demands strong leadership, a commercial acumen, and knowledge of the FMCG space. Candidates should possess a Bachelor’s degree in Marketing or Business, with an MBA as a plus.

Qualifications

• 10+ years of senior B2C brand marketing experience within high-growth FMCG.
• 10+ years leading and developing teams with strong cross-functional leadership.
• Experience in building brands across multiple markets.
• Knowledge of the pet food or adjacent consumer categories preferred.

Responsibilities

• Set and execute global brand strategy to drive consumer awareness.
• Lead integrated marketing programs across multiple channels.
• Own the global marketing budget and oversee spending effectiveness.
• Lead and develop a high-performing marketing team.

Skills

Senior B2C brand marketing experience

Cross-functional leadership

P&L ownership

Strong agency management

Education

Bachelor's degree in Marketing or Business

MBA

Job description

A fast-growing food manufacturer in Toronto seeks a Vice President of Marketing to set and execute global brand strategies to drive consumer awareness and growth across North America. The successful candidate will lead integrated marketing efforts, manage agency partnerships, and oversee a high-performing marketing team. With at least 10 years of experience in B2C brand marketing, this role demands strong leadership, a commercial acumen, and knowledge of the FMCG space. Candidates should possess a Bachelor’s degree in Marketing or Business, with an MBA as a plus.