Brand & Content Strategy Lead

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank); Quinte West; On-site; CAD 133,000 - 147,000; Full time

Benefits offered by this job

PTO

Volunteer days off

Health benefits

401(k) with company match

Parental leave

Free design services

Furniture discounts

Merchandise/anniversary credits

Job summary

Havenly Brands is seeking a Content & Brand Strategy Manager to connect our brands and teams, turning strategy into high-quality work. You’ll be the operator delivering cross‑functional projects on time and across every brand and channel.

You’ll own the content engine, manage the freelance writer roster, translate customer insights into content priorities, and report findings to the Brand Director. This is a multi-brand role with a strong focus on SEO and brand voice across all channels.

Qualifications

• 5-8 years of experience spanning content/editorial and brand marketing, including hands-on SEO (keyword strategy, on-page optimization, content planning) and managing a copywriter or freelance roster.
• Analytical mindset: translate customer insights (NPS/feedback) into content priorities and report to Brand Director.
• Strong editorial judgment; ability to give clear creative direction and write briefs aligning CRM, paid, social, and creative.

Responsibilities

• Own editorial engine across brands: manage calendar, freelancers, AI-drafted copy, SEO, and quality control.
• Drive brand voice consistency at scale; guide copywriters and freelancers, and keep brand-voice AI tools updated.
• Lead influencer marketing execution: coordinate partners, shoots, and asset distribution across channels.
• Manage cross-functional GTM efforts: ensure launches are on time with coordinated editorial, CRM, paid, and social.

Skills

Content strategy

Brand marketing

SEO basics

Copywriting

Project management

Tools

Claude AI

Job description

Havenly Brands is seeking a Content & Brand Strategy Manager to connect our brands and teams, turning strategy into high-quality work. You’ll be the operator delivering cross‑functional projects on time and across every brand and channel.

You’ll own the content engine, manage the freelance writer roster, translate customer insights into content priorities, and report findings to the Brand Director. This is a multi-brand role with a strong focus on SEO and brand voice across all channels.