Brand Content Strategist - Health Tech Thought Leadership

PointClickCare; Canada; On-site; CAD 91,000 - 97,000; Full time

Job summary

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels including the blog, podcast, web content, and long/short form content. The role sits within Brand Marketing and drives the end-to-end strategy from planning through production and performance.

This hands-on role requires strong strategic instincts and the ability to embed with marketing pods, translating product marketing and GTM work into compelling brand content that fuels

Qualifications

• Proven experience with owned channels (blogs, podcasts, web content).
• Hands-on in editorial planning, writing, editing, and production.
• Experience managing agency partners and external programs.
• Ability to translate PMM and GTM strategy into brand storytelling.

Responsibilities

• Own the Owned Brand Content Strategy across blog, podcast, web and long/short form content.
• Plan editorial calendars, write and edit content, manage production workflows, and ship on deadlines.
• Translate GTM into brand content strategy to support top-of-funnel leadership objectives.
• Lead Owned Media Thought Leadership across executives and subject matter experts.
• Develop channel and distribution strategies with cross-team partners.
• Manage agency partnership brand programs and deadlines.
• Collaborate with product marketing, demand gen, and growth to align content with campaigns.
• Measure content performance and refine the editorial mix.
• Establish content frameworks and best practices for the organization.
• Own SUMMIT content strategy and post-event content deliverables.
• Support Employer Brand content strategy with People and Talent teams.

Skills

Content strategy

Editorial planning

Writing & editing

Production workflows

Cross-functional collaboration

Agency management

Brand storytelling

Job description

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels including the blog, podcast, web content, and long/short form content. The role sits within Brand Marketing and drives the end-to-end strategy from planning through production and performance.

This hands-on role requires strong strategic instincts and the ability to embed with marketing pods, translating product marketing and GTM work into compelling brand content that fuels