Global Brand & Content Strategy Director

Altus Group; Toronto; On-site; CAD 180,000 - 195,000; Full time

Job summary

Altus Group is seeking a Director, Brand & Content Strategy to lead the global brand narrative and content strategy. The role reports to the Vice President of Marketing Communications and is remote-first with a preference for candidates in the Greater Toronto Area, collaborating with the Toronto office as needed.

You will shape brand positioning, editorial decisions, and a scalable content engine, partnering across Product Marketing, Digital Marketing, PR, Research, Sales and subject matter

Qualifications

• The leader must have built and guided brand and content strategy in complex, often B2B environments, translating strategy into compelling storytelling across markets.

Responsibilities

• Shape the global brand narrative. Define and evolve Altus Group’s brand positioning, category narrative, value proposition, tone of voice, and messaging architecture; integrate priorities across corporate, product, data, and insights for global consistency.
• Lead the content strategy. Develop and execute a global content strategy and editorial plan aligned with priorities, campaigns, personas, and regional needs; orchestrate stories across digital, social, email, multimedia, events, and emerging channels.
• Turn expertise and insights into compelling stories. Partner with Product Marketing, Research, PR, Sales, and SMEs to translate complex information into accessible narratives for diverse audiences and markets.
• Set the standard for content. Provide strategic and editorial direction; review and edit content for clarity, quality, brand consistency, and reputational risk.
• Build a scalable content engine. Establish workflows, governance, tools, and processes from idea to distribution; manage budget and resources to evolve the function.
• Measure and evolve the strategy. Define brand/content KPIs and use data to drive changes; anticipate AI, SEO, social platforms, and changing content consumption.
• Lead and influence. Develop the Brand & Content team and build partnerships across a global matrix; communicate recommendations to senior leaders and align execution across regions.

Skills

Brand & content leadership

Editorial judgment

Strategic/analytical mindset

Leadership

Cross-functional influence

Operational rigour

Job description

Altus Group is seeking a Director, Brand & Content Strategy to lead the global brand narrative and content strategy. The role reports to the Vice President of Marketing Communications and is remote-first with a preference for candidates in the Greater Toronto Area, collaborating with the Toronto office as needed.

You will shape brand positioning, editorial decisions, and a scalable content engine, partnering across Product Marketing, Digital Marketing, PR, Research, Sales and subject matter