Bilingual Inside Sales Representative - Hybrid working model

SPI Santé Sécurité / SPI Health and Safety; Blainville; On-site; CAD 45,000 - 70,000; Full time

Job summary

SPI Santé Sécurité / SPI Health and Safety in Blainville, QC is seeking a Sales Development Specialist who bridges marketing and sales to convert leads into qualified opportunities. You will drive follow-up on inbound inquiries, qualify prospects through discovery calls, and help build a robust pipeline to support revenue growth.

You will partner with marketing and sales to improve lead quality, ensure CRM data in Salesforce is accurate, and schedule meetings for the sales team.

Qualifications

• DEP or DEC in sales, marketing or related field.
• 1–3 years of experience in a similar role.
• Bilingual French and English (spoken and written).
• Excellent communication, both written and verbal.
• Strong CRM and data management skills.

Responsibilities

• Follow up on inbound leads from website and campaigns in a timely manner.
• Qualify prospects through discovery calls to assess needs and potential.
• Identify high-value opportunities and next steps for conversion.
• Contact and qualify potential clients with sales team to initiate prospecting.
• Schedule meetings for sales representatives with prepared info.
• Maintain complete, accurate CRM data (Salesforce).
• Collaborate with marketing and sales to improve lead quality and pipeline growth.
• Contribute to outreach scripts and qualification methods for better prospect experience.

Skills

Lead follow-up

Discovery calls

CRM tools

Communication skills

Bilingual FR/EN

Education

DEC in sales/marketing

Tools

Salesforce

Job description

YOUR CHALLENGES

The Sales Development Specialist plays a key role at the intersection of marketing and sales. Their goal is to convert leads generated by marketing initiatives into qualified sales opportunities for sales representatives, helping build a strong pipeline and directly contributing to revenue growth.

YOUR RESPONSIBILITIES

• Ensure prompt and proactive follow-up of all inbound leads from the website, marketing campaigns, events, and other sources;
• Qualify prospects through discovery calls and targeted communications to assess their business needs, challenges, level of maturity, and purchase potential;
• Identify high value opportunities and recommend next steps to maximize conversion potential;
• Identify, contact, and qualify potential clients, in collaboration with the sales team, to initiate prospecting efforts and schedule meetings for sales representatives;
• Schedule relevant and well-prepared meetings for sales representatives, ensuring the quality and completeness of the information shared;
• Maintain complete, accurate, and up-to-date data in the CRM system (Salesforce) to support effective pipeline management and optimal opportunity follow up;
• Work closely with the marketing and sales teams to optimize lead quality, improve qualification processes, and support the continuous growth of the pipeline.
• Actively contribute to the continuous improvement of outreach scripts, qualification methods, and the overall prospect experience.

YOUR SUCCESS METRICS

• Lead response and follow-up timeframes (24 hours);
• Number of contacts (600 contacts per month);
• Number of meetings scheduled (25 meetings per month);
• Quality of opportunities qualified and recognized as genuine by the sales representatives;
• Value of Net New business.

WHAT WE'RE LOOKING FOR

• DEP or DEC in sales, marketing, or a related field;
• 1 to 3 years of experience in a similar role;
• Bilingualism required, French and English spoken and written.
• Excellent communication skills, both written and verbal;
• Strong ability to quickly understand client business challenges and ask relevant questions;
• High level of organization, attention to detail, and ease with CRM tools;
• Results driven mindset, collaboration, and continuous improvement orientation.