BDC / Lease Renewal Representative

The Humberview Group; Barrie; On-site; CAD 36,000 - 44,000; Full time

Benefits offered by this job

Career growth

Referral bonuses

Benefits package

Team events

Job summary

Bayfield Ford Lincoln in Barrie is seeking a BDC / Lease Renewal Representative to join our team. You will generate sales and retention opportunities through proactive outbound communication and timely follow-up, focusing on customers near lease end, internet leads, warranty, and F&I expiration opportunities.

You will use phone, email, text, and the dealership CRM to engage customers, identify needs, and schedule appointments.

Qualifications

• Experience in BDC, customer service, or dealership settings.
• Strong phone and digital communication skills.
• Ability to manage CRM and schedule appointments.
• Detail-oriented and organized.

Responsibilities

• Contact customers nearing lease end, including in-house and Ford Credit customers.
• Educate options: purchasing current vehicle, leasing or financing a new Ford.
• Schedule lease reviews, vehicle appraisals, test drives, and sales appointments.
• Maintain consistent communication and follow-up throughout the lease renewal process.
• Build customer loyalty and contribute to dealership retention.
• Review CRM reports to identify customers with expiring warranties or F&I coverage.
• Proactively inform customers about upcoming coverages and next steps.
• Schedule warranty review appointments with Finance Manager or dealership rep.
• Identify customers interested in trading or upgrading before coverage expires.
• Respond promptly to internet leads, website inquiries, calls, and requests.
• Qualify needs and connect customers to a Sales Representative.
• Schedule demonstrations, appraisals, lease reviews, and consultations.
• Contact previous customers and showroom traffic for potential equity.
• Track appointment outcomes and follow up after visits.
• Confirm appointments with timely reminders.
• Maintain accurate customer records and perform other duties.

Skills

Customer service

CRM experience

Communication

Scheduling appointments

Sales basics

Tools

CRM software

Job description

Bayfield Ford Lincoln is looking for a BDC / Lease Renewal Representative to add to our team in Barrie. Bayfield Ford Lincoln is proud to be a member of The Humberview Group, representing 20 dealerships and 18 automotive brands.

The BDC / Lease Renewal Representative is responsible for generating sales and customer-retention opportunities through proactive outbound communication and timely follow-up.

This position focuses on customers approaching the end of their lease, incoming internet leads, warranty and F&I expiration opportunities, and other dealership sales initiatives.

The BDC / Lease Renewal Representative will use phone, email, text, and the dealership CRM to engage customers, identify their needs, and schedule appointments.

Compensation: $40,000 base salary plus bonus ranging from $60,000 to $80,000 a year.

Why Join The Humberview Group?

• Career Growth – Advancement opportunities across 20 stores and 18 brands.
• Rewards & Bonuses – Referral bonuses up to $2,000 and incentive programs.
• Comprehensive Benefits – Health, dental, travel, life insurance, RRSP matching, and an Employment Assistance Program (EAP).
• Training & Mentorship – Learn from experienced leaders who support your growth.
• Exclusive Perks – Team member pricing on vehicles, service, parts, and accessories.
• Lifestyle Benefits – Discounts on brands and gym memberships.
• Great Team Culture – Social events, BBQs, and team outings.
• Work-Life Balance – No Sundays or holidays, plus long summer weekends.

The Humberview Group is one of Ontario’s leading automotive dealer groups and a proud winner of Canada’s Best Managed Companies for 2024, 2025, and 2026.

With over 60 years of success, our people and customer relationships continue to drive our growth.

What You'll Do

• Proactively contact customers approaching the end of their lease, including in-house and Ford Credit customers.
• Educate customers on their available options, including purchasing their current vehicle, leasing or financing a new Ford, or returning their vehicle.
• Schedule lease reviews, vehicle appraisals, test drives, and sales appointments.
• Maintain consistent communication and follow-up throughout the lease renewal process.
• Build customer loyalty and contribute to overall dealership retention.
• Review CRM reports and dealership databases to identify customers approaching the expiration of their factory warranty, Ford Protection Plan, maintenance plan, or other F&I coverage.
• Proactively contact customers to make them aware of upcoming coverage expirations and available next steps.
• Schedule warranty review appointments with the appropriate Finance Manager or dealership representative.
• Identify customers who may be interested in trading or upgrading their vehicle before their warranty or coverage expires.
• Respond promptly and professionally to internet leads, website inquiries, telephone calls, and other customer requests.
• Qualify customer needs and provide accurate information before connecting them with a Sales Representative.
• Schedule appointments for vehicle demonstrations, test drives, appraisals, lease reviews, warranty reviews, and sales consultations.
• Contact previous customers, unsold showroom traffic, and customers with potential equity in their vehicles.
• Track appointment outcomes and ensure appropriate follow-up after each customer visit.
• Confirm appointments and provide timely reminders to help improve show rates.
• Maintain accurate and up-to-date customer records.
• Perform other duties as required.

What We're Looking For

• Previous BDC, customer service, sales, automotive, or dealership experience is an asset.
• Strong communication and interpersonal skills, with the ability to build rapport quickly over the phone and through digital communication.
• Confident, professional, and customer-focused approach.
• Comfortable working with CRM systems and other computer-based tools.
• Highly organized with strong attention to detail.
• Motivated by achieving goals and contributing to a high-performing team.
• Ability to work collaboratively with Sales, Service, and Finance departments.
• Strong time management skills.
• Must be comfortable working in a fast-paced, target-driven environment.

Join Our Team

At The Humberview Group, we believe great people create great experiences. We invest in enthusiastic, driven individuals by providing the training, mentorship, and support needed for long-term success.

Whether you’re starting your automotive career or looking for your next opportunity, we’d love to hear from you.

The Humberview Group is an equal opportunity employer. Accommodations are available upon request throughout the recruitment process. We thank all candidates, but only those selected for an interview will be contacted. Please note, this position is open only to individuals who are legally entitled to work in Canada at the time of application and in the future. The Humberview Group does not provide sponsorship for work permits or immigration support.