Marketing Specialist

Stampede Toyota; Calgary; On-site; CAD 65,000 - 85,000; Full time

Benefits offered by this job

RRSP matching

Excellent workplace environment

Job summary

Stampede Toyota in Calgary is seeking a Marketing Specialist to drive digital engagement for our established dealership. You will run campaigns across Google, Facebook and Instagram, create promotions, and conduct consumer research to sharpen targeting and messaging.

You will work as a one-person department under the General Manager, using data insights to hit KPIs, and collaborate with Sales, Parts and Service to develop campaigns, events, and showroom merchandising.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3+ years experience in digital advertising and campaign management.
• Proficiency with Google Analytics, Google Ads, Facebook Business Manager.
• Proficient with WordPress website administration.
• Expert level with Adobe Creative Suite.
• Strong analytical skills for data-driven decisions.
• Excellent written and verbal communication and presentation skills.
• Strong project management with multiple campaigns.
• Creative thinking and problem-solving abilities.
• Understanding of SEO and SEM strategies.
• Automotive industry experience is a plus.
• Authorized to work in Canada.

Responsibilities

• Develop, execute, and manage digital campaigns across Google, Facebook, and Instagram.
• Monitor campaign performance and optimize to meet objectives.
• Create ad creatives and landing pages.
• Analyze consumer behavior to improve targeting.
• Develop short and long-term marketing plans.
• Coordinate with front-line staff for communications.
• Collaborate with Sales, Parts and Service on campaigns.
• Manage social media plans and engagement.
• Organize vehicle launch and promotional events.
• Produce monthly reports for management.
• Ensure CASL-compliant dealership communications.
• Maintain website updates and digital presence.
• Create print, digital, social ads as needed.
• Maintain showroom and merchandising with Sales and Parts.
• Perform ongoing website updates.

Skills

Digital marketing

Data analysis

Campaign management

Content creation

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

Meta Ads Manager

WordPress

Adobe Creative Suite

Job description

As a Key member of the Stampede Toyota team and reporting directly to the General Manager, you will work with a seasoned sales team, third party vendors and support staff to promote an established Dealership representing a world class leader with respect to automotive brand.

Summary:

The Marketing Specialist drives prospect engagement and conversions through strategic digital marketing. Responsibilities include managing digital advertising campaigns, creating online promotions and email campaigns, and conducting consumer research to identify innovative engagement strategies. The role requires a deep understanding of consumer behavior, data analysis skills, and the ability to work independently, as this is a one-person department. The successful candidate will be self-motivated, accountable to key performance metrics, and skilled at using insights to optimize marketing efforts and achieve business results.

Job Responsibilities:

• Develop, execute, and manage digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, Instagram)
• Monitor and analyze campaign performance metrics to ensure objectives are met
• Optimize paid advertising campaigns using SEO and other tools
• Accountable to meet monthly deadlines for Advertising Coop
• Create engaging ad creatives and landing pages
• Analyze consumer behavior data to enhance targeting and segmentation strategies
• Research the automotive and digital marketing industry to keep up to date with latest trends and topics
• Develop short and long-term marketing plans, including promotional calendars and programs
• Develop customer communications through collaborating with front facing team members
• Collaborate with the sales, parts and service departments to create new initiatives and build effective campaign strategies
• Execute social media plans and manage the social media accounts including posts, responses and engagement
• Manage vehicle launch events and other various events
• Produce monthly reports for the management team
• Ensure all dealership communication is CASL compliant
• Create ads as needed including print, digital, social and direct
• Collaborate with Sales and Parts Department to maintain showroom and merchandizing
• Constant website updates

Hours of Work:

• Monday to Friday 8:00 am - 5:00 pm (in the office)

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Proven experience (3+ years) in digital advertising, campaign management, and consumer research
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, Meta Ads Manager, email marketing software)
• Proficient with WordPress website administration
• Expert level with Creative Suite software
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and presentation skills
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Creative thinking and problem-solving abilities
• In-depth understanding of digital advertising trends, consumer behavior, and market research methodologies
• Familiarity with SEO and SEM strategies
• Must have excellent writing skills suitable for a variety of media, including websites and social media
• Previous experience within the automotive industry is an asset
• Legally entitled to work in Canada by any employer
• We are committed to continuous learning and development. Training is provided through employee orientation, role-specific training programs, self-assessments, coaching sessions, and hands-on demonstrations with managers to support employee success and career growth.

What you can expect from us:

• Excellent workplace environment
• RRSP matching

Stampede Toyota strives to create a work environment that promotes fairness, equity, and respect for all employees and applicants. Our commitment to equal opportunity employment is reflected in every aspect of our employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and disciplinary actions. We are committed to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation, please let us know