Digital Marketing Coordinator

DSMA - Dealer Solutions Mergers & Acquisitions; Markham; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

DSMA - Dealer Solutions Mergers & Acquisitions is seeking a full-time Digital Marketing Coordinator in Markham, ON. This role requires a passionate marketer with 1-3 years of experience, focusing on digital marketing analytics and campaign performance tracking. Responsibilities include supporting marketing KPI reports, content coordination, and execution of digital campaigns. Candidates should have a background in marketing or related fields and strong communication skills. Interested applicants should submit their resume to [e-mail].

Qualifications

• 1-3 years of experience in marketing or a related role, preferably in the automotive industry.
• Basic knowledge of Google Analytics and campaign tracking.
• Experience with content creation and social media is an asset.

Responsibilities

• Support the tracking of marketing performance across digital channels.
• Assist in maintaining monthly KPI reports.
• Help monitor campaign performance and flag trends.

Skills

Marketing

Data Analytics

Content Creation

SEO

Communication

Education

Post-secondary education in Marketing, Business, or Communications

Tools

Google Analytics

MailChimp

Job description

We are seeking a highly organized and detail-oriented full-time Digital Marketing Coordinator to join our growing team at DSMA. This role is ideal for a data-curious marketer, with a strong interest in digital marketing, analytics, and performance tracking.

The position will support the marketing and sales teams by tracking campaign performance, maintaining reporting, and assisting in digital execution, with a focus on ensuring all marketing activities are measured, organized, and optimized over time.

This role follows a 60/40 split, with a stronger emphasis on analytics, reporting, and digital performance (60%), balanced with content coordination and campaign execution (40%).

ABOUT DSMA

DSMA is the #1 global automotive dealership mergers and acquisitions firm, dedicated to guiding clients through the complex process of buying or selling dealerships.

Launched in Canada in 2012 and expanding to the U.S. in 2017, DSMA has experienced exponential growth every year, driven by our exceptional results and client satisfaction. Our dynamic team of M&A professionals, deal advisors, in-house legal experts, marketing executives, and financial analysts collaborate seamlessly to ensure every deal's success.

Now, we are taking our marketing efforts to unprecedented heights and expanding our support for business growth across North America into new markets globally. As we continue to grow, we’re on the lookout for a talented and innovative marketing professional to join our team and help propel our marketing initiatives to new levels.

If you are a marketing professional, passionate about the Automotive sector and eager to make a significant impact and be part of an industry-leading company, DSMA is the place for you.

THE ROLE

Reports To: Vice President of Marketing

Located: Markham, ON

Role Type: full-time, hybrid

KEY RESPONSIBILITIES:

1. Analytics, Reporting & Performance Tracking (60%)

• Support the tracking of marketing performance across digital channels, including website, social media, email, and campaigns.
• Assist in maintaining monthly KPI reports (traffic, engagement, leads, conversions).
• Pull and organize data from tools such as Google Analytics and LinkedIn Campaign Manager.
• Help monitor campaign performance and flag trends or changes in results.
• Support the setup and tracking of campaign metrics and basic conversion tracking.
• Assist with SEO tracking, including keyword performance and website traffic.
• Work with the marketing team to ensure data is accurate, consistent, and up to date.
• Contribute to post-campaign summaries and reporting.
• Coordinate the execution of digital campaigns across website, email, and social platforms.
• Create, schedule, and publish content aligned with DSMA’s brand and marketing calendar.
• Support updates to the company website, ensuring content is current and accurate.
• Assist in developing marketing materials such as social posts, blogs, newsletters, and presentations.
• Support basic video content coordination and editing for digital use.
• Help manage and maintain the content calendar.
• Monitor social media channels (primarily LinkedIn) and support engagement where appropriate.

QUALIFICATIONS

• Post-secondary education in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing or a related role, preferably within the automotive industry.
• Basic knowledge of Google Analytics, social media platforms, and campaign tracking.
• Familiarity with SEO and digital marketing fundamentals.
• Strong comfort working with data, spreadsheets, and reporting.
• Highly organized with strong attention to detail.
• Strong written and verbal communication skills.
• Experience with content creation and social media is an asset.
• Experience creating, filming, and editing content for social platforms.
• Knowledge of email marketing tools, such as MailChimp or Constant Contact would be beneficial but not essential.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

HOW TO APPLY:

If you are passionate about automotive and creative marketing and have a keen eye for detail, data and analytics, we want to hear from you. Please submit your resume to [e-mail] and a brief cover letter detailing your experience and why you’re the perfect fit for this role.