Assistant General Manager

Cascadialiquor; Victoria; On-site; CAD 52,000 - 60,000; Full time

Job summary

Cascadia Liquor Langford is seeking an Assistant General Manager to support daily operations under the General Manager. The AGM will drive sales, manage staff, and model an exceptional guest experience while ensuring profitability and brand integrity.

The role requires leadership, strong communication, and a proactive approach to training, scheduling, and promotions. Evening and weekend availability are expected as part of a full-time schedule.

Qualifications

• Experience as an Assistant General Manager or supervisory role in hospitality/retail.
• Strong leadership and people management skills.
• Proven ability to exceed guest expectations with kindness and respect.
• Excellent communication and interpersonal skills.
• Familiarity with inventory control and merchandising principles.

Responsibilities

• Lead and inspire a team to meet productivity goals and deliver guest service excellence.
• Provide people leadership in recruitment, training, scheduling, discipline, and performance management.
• Ensure compliance with laws and safety policies; manage cash handling and budgets.
• Support revenue planning, pricing, and promotions to maximize margins and sales.
• Collaborate with GM on planning, reporting, and strategic priorities.

Skills

Leadership

Guest service

People management

Communication

Inventory control

Merchandising

MS Office

POS systems

Education

1+ year as AGM or 2+ years as Supervisor

Tools

MS Office

Retail POS systems

Office administration

Job description

Assistant General Manager

Cascadia Liquor Langford

Job Purpose

As the Assistant General Manager (AGM), you will report to the General Manager (GM) and will be responsible for supporting the day-to-day management duties of the Cascadia Liquor location in partnership with the General Manager. This includes driving sales and providing and modeling an exceptional guest experience, managing expenses and inventory, attending to employee and labour relations matters, and improving productivity and profitability, all while enhancing the brand. This position ensures compliance with government regulations and is involved in policy management.

You will be directly involved in the selection, supervision, and support of the team; communicating goals, processes, and policies and helping to problem solve and provide training, performance management, discipline and guidance. You are a natural leader and will help build a strong culture by motivating, recognizing, and supporting the growth and development of all team members. No job is too small for the Assistant General Manager. Our ideal candidate leads-by-example, with respect, and takes a pro-active approach in creating a positive guest and team experience. You will also support implementing marketing and promotional activities and strategies that continually increase sales, maximize margins and increase market share for the company to achieve financial objectives.

Position Details

Permanent, Full-Time. 5 days (40 hours) per week. Evenings and Weekend availability is required.

Compensation

Annual salary range $52,000 – $60,000 per annum, with a comprehensive compensation and benefits package.

Key Responsibilities

• Works in collaboration with the General Manager (GM) to recruit, lead and inspire a seasoned team of employees to meet productivity goals and deliver impeccable & consistent guest service quality and productivity.
• Works with the GM to provide people leadership in recruitment, training and development, scheduling practices, clear expectations and follow up, progressive discipline, , coaching and performance management to create a positive work environment and great culture.
• Promotes a helpful and friendly environment to ensure guests arrive and leave with great impressions; turns challenges into opportunities; collaborates; brings a positive attitude to work every day.
• Supports the management of inventory with an eye for organization, display, and stocking of products; ensuring products are organized, displayed and stocked effectively and aligned with merchandising standards.
• Works closely with the GM to plan and accomplish revenue targets by action planning, communicating goals, inspiring the team, and consistently following processes and best practices.
• Ensures all cash handling policies, health and safety requirements, and building and equipment maintenance standards are meeting company and government standards in all aspects of operational and team day-to-day execution.
• Ensure full compliance with British Columbia’s legal regulations concerning the sale of alcohol Tobacco and Lottery where permitted). Including our ‘ID under 30’ policy, where IDs are checked for any guests who appear to be under 30 years old to confirm they meet the legal requirements for alcohol purchases.
• Reviews revenue and financial data and makes recommendations for ways to increase sales, maximize margins, and minimize expenses (including labour costs); identifies new opportunities; pricing, packaging, merchandising and process changes; and consumer needs and trends.
• Updates job and product knowledge by remaining aware of new operational and leadership processes and government regulations; participating in educational opportunities; reading professional publications and maintaining strong community and business relations.
• Maintains effective business relationships, utilizing strong communication skills with all leadership and their direct reports, external partners in business and the government, to ensure support and professional representation of the business brand.
• Assists the GM in providing input for specific location and operational data on short term and long-range strategic planning and budget development to achieve overall sales and profitability goals in support of the Regional Operations Manager.
• Such other duties as are customarily performed by one holding the position of an Assistant General Manager.
• Such other and unrelated duties as may be assigned from time to time by the Employer.

Education, Skills and Qualifications

• 1+ year of experience as an Assistant General Manager or 2+ years of experience as a Supervisor in a hospitality or retail setting. Experience in union/management relations is an asset.
• Strong leadership and people management skills.
• Demonstrated ability to exceed guest expectations and respond to guests and colleagues with kindness and respect.
• Strong communication skills and the ability to manage and motivate the team.
• Excellent communication and interpersonal skills.
• Good organizational and time management skills.
• Ability to work in a fast-paced environment and handle multiple tasks.
• Knowledge of inventory control and merchandising principles is considered an asset.
• Familiarity with legal regulations related to the sale of alcoholic beverages.
• Familiarity with employment standards and labour relations.
• The ability to lift 25 kg repeatedly and stay physically active throughout the shift as well as work in a cold storage environment.
• Strong skills in MS Office, retail POS systems, and office administration.
• Serving It Right certification (and must be at least 19 years of age).
• Knowledge of wine, beer and/or spirits is considered an asset.
• The following certifications are considered an asset:

Certifications

• oBC Wine Ambassador Level 1 and 2
• oWSET (1,2, or 3)
• oCicerone
• oWhiskey and Gin Ambassador

The Truffles Group is an equal opportunity employer.Should you require accommodation during the recruitment process, please reach out to Nadia Valckx, Recruitment and HR Generalist,