Assistant Brand Manager

Jobtailor; Mississauga; On-site; CAD 45,000 - 65,000; Full time

Job summary

Jobtailor is seeking a Marketing/Brand Coordinator to manage social channels, content calendars, and influencer relations from its Mississauga office. You will coordinate events, assist with campaigns, and support media buys to build brand awareness and PR presence.

The role requires strong communication skills, a proactive work ethic, and the ability to analyze KPIs and deliver monthly brand reports. Experience in B2C marketing is preferred.

Qualifications

• Post-secondary degree in Business and/or Marketing.
• 2-3 years’ experience in Business-to-Consumer marketing.
• Professional and proactive work ethic.
• Strong presentation skills with customers and senior management.
• Ability to collaborate across multiple functions.

Responsibilities

• Monitor and maintain consistent brand image across social media channels.
• Manage the monthly content calendar.
• Communicate with bloggers and influencers.
• Follow up with social media metrics and analysis.
• Coordinate events, trade shows, and consumer shows, including POP creation, venue and electrical bookings, hotel bookings, and invoice processing.
• Assist with tactical implementation of marketing plans and product launches.
• Support campaign creation through internal or agency partners.
• Assist with digital and traditional media buys.
• Build brand awareness and positioning through public relations.
• Manage point-of-purchase projects, including creative design, material sourcing, and shipping/kitting materials to field representatives and stores.
• Arrange product samples for review.
• Track and report media coverage.
• Follow up with sponsored content.
• Coordinate and collect data for monthly marketing reports highlighting brand achievements for senior management.
• Analyze monthly brand KPIs and summarize findings in monthly brand reports.

Skills

Social media management

Content calendar management

KPI analysis

Media buying

Brand positioning

Interpersonal skills

Written communication

Oral communication

Problem-solving

Self-starter

Education

Post-secondary degree in Business/Marketing

Tools

PowerPoint

Excel

Word

Job description

• Monitor and maintain consistent brand image across social media channels
• Manage the monthly content calendar
• Communicate with bloggers and influencers
• Follow up with social media metrics and analysis
• Coordinate events, trade shows, and consumer shows, including POP creation, venue and electrical bookings, hotel bookings, and invoice processing
• Assist with tactical implementation of marketing plans and product launches
• Support campaign creation through internal or agency partners
• Assist with digital and traditional media buys
• Build brand awareness and positioning through public relations
• Manage point-of-purchase projects, including creative design, material sourcing, and shipping/kitting materials to field representatives and stores
• Arrange product samples for review
• Track and report media coverage
• Follow up with sponsored content
• Coordinate and collect data for monthly marketing reports highlighting brand achievements for senior management
• Analyze monthly brand KPIs and summarize findings in monthly brand reports

Requirements

• Post-secondary degree in Business and/or Marketing
• 2-3 years’ experience in Business-to-Consumer marketing
• Professional and proactive work ethic
• Good analytical and problem-solving skills
• Strong interpersonal, written and oral communication skills
• Well versed with social media and comfortable writing in a brand’s voice
• Strong presentation skills, including proven success delivering effective presentations to customers and senior management
• Intermediate to advanced proficiency with PowerPoint, Excel, and Word
• Previous experience coordinating events and tradeshows is preferred
• Ability to collaborate and build relationships across multiple functions
• Highly motivated self-starter with proven ability to organize and prioritize multiple tasks
• Interest in photography is a strong asset

Core Competencies

Demonstrates expertise in managing brand image across social media channels, coordinating events, and analyzing marketing performance metrics. Proficient in content creation and relationship building with influencers and stakeholders.

Highest-signal resume keywords

• Business-To-Consumer Marketing Experience
• Social Media Management
• Event Coordination
• Analytical Skills
• Presentation Skills

Hard Skills

• Content Calendar Management
• KPI Analysis
• Media Buying
• Point-Of-Purchase Project Management
• Brand Positioning

Soft Skills

• Interpersonal Skills
• Written Communication
• Oral Communication
• Problem-Solving Skills
• Self-Starter

Industry Keywords

• Brand Awareness
• Public Relations
• Trade Shows
• Consumer Shows
• Marketing Plans

Tools & Technologies

• PowerPoint
• Excel
• Word