Manager, Communications, Creative and Experience Strategy

Jobtailor; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Jobtailor in Toronto seeks a strategic Communications & Creative leader to own end-to-end engagement strategies for signature events, advisory recognition programs, and business initiatives. You will guide themes, messaging, scripts, and multimedia experiences while collaborating with senior leaders.

This role requires 5+ years leading complex marcom strategy, strong budget and vendor management, and a university degree in journalism, advertising, marketing or communications.

Qualifications

• University degree in journalism, advertising, marketing or communications.
• Experience in leading integrated communications and engagement strategies for events, recognition programs, and business initiatives.
• Strong leadership, coaching, facilitation, and presentation skills.
• Proven budget management, vendor oversight, and financial stewardship.
• Bilingualism in English and French is an asset.

Responsibilities

• Develop and execute integrated communications, creative, and engagement strategies for recognition programs, conferences, events, and business initiatives.
• Own end-to-end engagement strategy for signature events.
• Lead event themes, messaging frameworks, storytelling, executive communications, scripts, recognition programming, and multimedia experiences.
• Measure communications, engagement, and event effectiveness using insights and data.
• Draft business content for signature events with the Consulting team.
• Provide creative leadership for event communications, digital experiences, presentations, video productions, branding, and print collateral.
• Review and approve communications, creative concepts, copy, and design for business, brand, accessibility, and audience alignment.
• Advise on communications, creative development, attendee engagement, and event experience design.
• Lead, coach, and develop the Communications & Creative team.
• Establish priorities and allocate resources across concurrent projects.
• Partner with Event, Recognition, Distribution, Consulting, and senior leadership teams.
• Lead planning and execution of high-profile advisor recognition and business events.
• Identify and implement event technology, digital engagement tools, attendee experience platforms, and emerging communication channels.
• Develop process documentation and operating procedures.
• Manage vendors, agencies, contracts, negotiations, and performance.
• Oversee communications and creative budgets, forecasting, costs, approvals, and savings opportunities.
• Ensure legal, risk, privacy, accessibility, and regulatory compliance.
• Manage departmental budgets, expenditures, contracts, and resources.

Skills

Copywriting

Creative Direction

Project Management

Data Analysis

Process Improvement

Strategic Thinking

Event Technology Implementation

Governance Framework Development

Multimedia Production

Audience Engagement

Education

University degree in journalism, advertising, marketing or communications

Tools

Event Management Software

Creative Software

Attendee Experience Platforms

Budgeting Tools

Job description

• Develop and execute integrated communications, creative, and engagement strategies for recognition programs, conferences, events, and business initiatives
• Own end-to-end engagement strategy for signature events
• Lead event themes, messaging frameworks, storytelling, executive communications, scripts, recognition programming, and multimedia experiences
• Measure communications, engagement, and event effectiveness using insights and data
• Draft business content for signature events with the Consulting team
• Provide creative leadership for event communications, digital experiences, presentations, video productions, branding, and print collateral
• Review and approve communications, creative concepts, copy, and design for business, brand, accessibility, and audience alignment
• Advise on communications, creative development, attendee engagement, and event experience design
• Lead, coach, and develop the Communications & Creative team
• Establish priorities and allocate resources across concurrent projects
• Partner with Event, Recognition, Distribution, Consulting, and senior leadership teams
• Lead planning and execution of high-profile advisor recognition and business events
• Identify and implement event technology, digital engagement tools, attendee experience platforms, and emerging communication channels
• Develop process documentation and operating procedures
• Manage vendors, agencies, contracts, negotiations, and performance
• Oversee communications and creative budgets, forecasting, costs, approvals, and savings opportunities
• Ensure legal, risk, privacy, accessibility, and regulatory compliance
• Manage departmental budgets, expenditures, contracts, and resources

Requirements

• Demonstrated ability to build and influence relationships across business units, vendors, and senior leadership
• Experience leading complex, cross-functional initiatives with multiple stakeholders and competing priorities
• Proven budget management experience, including forecasting, vendor management, contract oversight, and financial stewardship
• Strong leadership, coaching, facilitation, and presentation skills
• Experience developing integrated communications and engagement strategies for events, recognition programs, and business initiatives
• Strong strategic thinking and analytical skills
• Ability to lead through change, navigate ambiguity, drive innovation, process improvement, and operational effectiveness
• Ability to manage multiple priorities while maintaining compliance and achieving business objectives
• Experience developing governance frameworks, processes, documentation, and tools
• Experience developing high-performing teams and partnerships
• A university degree in journalism, advertising, marketing or communications
• Bilingualism in English and French is an asset
• 5 or more years’ experience leading complex marcom strategy creation and execution
• Prior experience with copywriting, design, or production in an agency environment is an asset
• Prior project management experience, with a focus on creative direction

Core Competencies

Demonstrates expertise in developing and executing integrated communications and engagement strategies for events and recognition programs, with strong leadership in managing teams and budgets. Proficient in utilizing data insights to measure effectiveness and ensure compliance across multiple projects.

Highest-signal resume keywords

• Integrated Communications Strategy Development
• Event Management and Execution
• Budget Management and Financial Stewardship
• Leadership and Team Development
• Bilingualism in English and French

Hard Skills

• Copywriting
• Creative Direction
• Project Management
• Data Analysis
• Process Improvement
• Strategic Thinking
• Event Technology Implementation
• Governance Framework Development
• Multimedia Production
• Audience Engagement

Soft Skills

• Relationship Building
• Coaching
• Facilitation
• Presentation Skills
• Adaptability

Industry Keywords

• Marcom Strategy
• Compliance
• Branding
• Accessibility
• Vendor Management

Tools & Technologies

• Digital Engagement Tools
• Attendee Experience Platforms
• Event Management Software
• Creative Software
• Budgeting Tools