AI-Driven Digital Media Analytics Specialist

The Turn Lab Inc.; Toronto; On-site; CAD 65,000 - 95,000; Full time

Job summary

The Turn Lab Inc. in Toronto, Canada, is seeking a Digital Media Operations & Analytics Specialist who can help strengthen how we execute, measure, analyze and optimize digital media campaigns.

This role will have primary responsibility for campaign reporting and analytics, AI-enabled reporting solutions, campaign tagging, pixel implementation and data quality. Working closely with our Media and Digital Teams, you will help ensure campaigns and client work are accurately tracked, performance

Qualifications

• 2-4 years of digital media, ad operations, marketing analytics or campaign measurement experience.
• Strong Excel and/or Google Sheets capabilities.
• Familiarity with GA4, GTM, Campaign Manager 360, Meta, Google Ads, DV360 and/or other DSPs.
• Strong understanding of CPM, CPC, CTR, CPA/CPL, conversion rate, reach, frequency and other KPIs.
• Experience using generative AI and/or AI-enabled analytics tools to accelerate reporting.
• Ability to validate AI-generated outputs rather than accepting them at face value.
• Strong analytical and problem-solving skills to identify data anomalies.
• Disciplined approach to campaign naming, tagging, tracking, QA and data governance.
• Ability to translate data into clear, concise insights and actionable recommendations.
• Collaborative across Media, Digital, Account and client/web teams.
• Curiosity about media technology, analytics, automation and AI improvements.

Responsibilities

• Support the operational and analytical foundation of digital campaigns from setup through reporting, QA and insight development.
• Develop dashboards and templates that reduce manual reporting and clarify performance.
• Analyze campaign performance across channels, audiences, geography and variables.
• Identify trends and optimization opportunities; translate data into recommendations.
• Manage naming conventions, UTMs and tracking taxonomy for consistent measurement.
• Coordinate and QA pixel implementation and conversion events.
• Troubleshoot tracking discrepancies with internal teams, publishers and client/web teams.
• Validate data across ad servers, analytics platforms and reporting environments.
• Evaluate AI/analytics tools to improve measurement, workflow efficiency and reporting quality.

Skills

Analytical thinking

Data interpretation

Collaboration

Attention to detail

Tools

GA4

Google Tag Manager

Campaign Manager 360

Meta Ads

Google Ads

DV360

DSPs

Excel

Google Sheets

Job description

The Turn Lab Inc. in Toronto, Canada, is seeking a Digital Media Operations & Analytics Specialist who can help strengthen how we execute, measure, analyze and optimize digital media campaigns.

This role will have primary responsibility for campaign reporting and analytics, AI-enabled reporting solutions, campaign tagging, pixel implementation and data quality. Working closely with our Media and Digital Teams, you will help ensure campaigns and client work are accurately tracked, performance