Advisor, Promotion and communication

iA Financial Group; Quebec; Hybrid; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Flexible group insurance plans

Competitive retirement savings plan

Employee share purchase plan

Vacation program, wellness days, and个人

Telemedicine services

EFAP

Ergonomic furniture program

Performance bonus

Discounts on iA products

Job summary

iA Financial Group in Canada is seeking an Advisor, Promotion and Communication to shape marketing strategies and go-to-market plans. You will craft campaigns, coordinate digital and print content, and tailor messages for diverse audiences.

We value advanced Excel skills, proficiency with HubSpot and Power BI, and a strong bilingual capability in French and English to collaborate with cross-border teams. This role offers a hybrid work environment and opportunities to leverage AI in campaigns.

Job description

Build the future with us

Are you driven by marketing, communications, and the creation of engaging experiences, and would you like to contribute to an organization whose mission is to help clients feel confident and secure about their financial future?

As an Advisor, Promotion and communication, you will play a key role in developing and executing marketing strategies, drafting go-to-market plans, and delivering initiatives that support the achievement of business objectives.

This position is an excellent opportunity to showcase your expertise and fully leverage your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, fostering an environment built on collaboration and innovation.

What you'll accomplish with us

As an Advisor, Promotion and communication, you will be at the core of our mission. Here are the main responsibilities:

• Develop and execute multi-channel promotion, communication, and go-to-market plans;


• Produce and coordinate advertising campaigns, mass email communications, and promotional content in both digital and print formats;


• Plan, write, and distribute communications tailored to various audiences, including emails, articles, and presentations;


• Define key messages and ensure consistency, quality, and alignment across all communications;


• Integrate content into platforms, optimize distribution lists and communication calendars, and oversee production timelines and deliverables;


• Analyze campaign and communication performance, including advanced use of Excel, and provide recommendations to support continuous improvement;


• Actively contribute to the evolution of marketing and communication practices through automation, personalization, and extensive use of artificial intelligence;


• Participate in change management initiatives related to products, tools, and business processes;


• Plan and coordinate marketing and sales events, including logistics, advisor experience initiatives, customer engagement activities, and related documentation.

What could accelerate your success in this role

We are looking for someone who:

• Demonstrates the ability to manage multiple projects simultaneously in a fast-paced environment;


• Possesses excellent organizational skills, attention to detail, and a strong commitment to meeting deadlines;


• Has strong analytical abilities, intellectual curiosity, and a continuous improvement mindset;


• Has 10 or more years of experience in marketing, communications, or a related field;


• Holds a bachelor's degree in communications, business administration, or a related discipline;


• Has advanced proficiency with Excel and marketing tools such as HubSpot and Power BI;


• Demonstrates a strong interest in artificial intelligence and the ability to integrate AI into day-to-day work practices;


• Possesses a solid understanding of marketing practices and market dynamics.

• Advanced proficiency in French, with the ability to communicate effectively in both verbal and written formats with French-speaking colleagues, partners, and stakeholders

• Advanced level of English proficiency is required, as the incumbent will be expected to read, understand, and draft numerous business documents, participate in meetings, and collaborate with English-speaking sales teams on a daily basis.

Why you'll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;


• AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth;


• A healthy, safe, equitable, and inclusive environment where potential can be freely expressed and developed;


• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans;


• Competitive retirement savings plan;


• Employee share purchase plan;


• Vacation program, wellness days, and personal development days;


• Telemedicine services;


• Employee and Family Assistance Program (EFAP);


• Ergonomic furniture program;


• Performance bonus;


• Discounts on iA products and much more.