Director, Digital Platforms Strategy and Adoption

iA Financial Group (Industrial Alliance); Quebec; Hybrid; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work environment

Performance bonus

Discounts on iA products

Wellness and development days

Job summary

iA Financial Group is seeking a Director, Digital Platforms Strategy and Adoption to lead the strategy for customer-facing digital platforms and drive adoption to maximize business value.

You will shape roadmaps, align digital initiatives with business goals, and lead a team in a data-driven, customer-centered approach to digital platform evolution.

Qualifications

• Bachelor's degree in a relevant field.
• Seven or more years in digital strategy, platform management, or digital product management with leadership experience.
• Proven ability to define digital strategies and manage high-impact platforms.
• Experience developing strategic roadmaps and prioritizing investments.
• Ability to influence decision-makers and mobilize teams.

Responsibilities

• Define the strategic direction for customer-facing digital platforms aligned with business priorities.
• Establish objectives, KPIs, and roadmaps to maximize platform value and adoption.
• Prioritize initiatives using data, customer feedback, and market trends.
• Define digital customer journeys for simple, consistent experiences.
• Design and evolve digital solutions to drive adoption and reduce friction.
• Ensure governance of roadmaps and initiatives across platforms.
• Provide influential leadership to partners and teams, fostering a results-driven culture.

Skills

Digital strategy

Platform management

Digital product management

Leadership

UX principles

Data analytics

Education

Bachelor's degree

Tools

Roadmapping

Analytics tools

Job description

Build the future with us

Are you driven by digital strategy, customer experience, and the evolution of digital platforms, and eager to contribute to the purpose of a company that aims to help its clients feel confident and secure about their future?

As Director, Digital Platforms Strategy and Adoption, you will play a key role in defining and evolving the strategy for customer-facing digital platforms in order to contribute to business objectives, increase adoption of digital solutions, and maximize the value generated for both the organization and its clients.

This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation.

What You’ll Accomplish With Us

• Define the strategic direction and evolution of customer-facing digital platforms in alignment with business priorities.
• Establish strategic objectives, performance indicators, and targets that maximize the use and value of digital platforms, while recommending investments, priorities, and roadmaps required to achieve business results.
• Ensure alignment and prioritization of digital initiatives by leveraging data, customer behaviors, customer feedback, and market trends to support strategic decision-making.
• Define the strategy for digital customer journeys to deliver simple, consistent experiences aligned with customer needs, while enhancing customer satisfaction, autonomy, and loyalty.
• Design and continuously evolve digital solutions and experiences that drive adoption by reducing friction points and simplifying key interactions with the organization.
• Be accountable for the performance, evolution, and value creation of the digital platforms under your responsibility, including the achievement of digital adoption targets and expected business benefits.
• Identify opportunities to increase the use of digital customer journeys and recommend actions required to achieve desired outcomes.
• Ensure governance of digital platforms, including the definition and execution of roadmaps, as well as alignment of initiatives contributing to their evolution.
• Provide influential leadership to partners and stakeholders while leading, engaging, and developing the team under your responsibility in a culture focused on results, innovation, and continuous improvement.

What Could Accelerate Your Success In This Role

• Holds a bachelor's degree in a relevant field.
• Has seven or more years of relevant experience in digital strategy, platform management, or digital product management, including several years in leadership and influence-based roles.
• Demonstrates experience defining digital strategies and managing high-impact digital platforms.
• Has experience developing strategic roadmaps and prioritizing investments.
• Demonstrates experience leading and mobilizing professional teams.
• Possesses knowledge of user-centered design (UX) principles, digital product development, and the key drivers of digital solution adoption.
• Is recognized for placing the customer at the center of decision-making, understanding and anticipating customer needs and expectations, and delivering digital solutions that create value for customers.
• Stands out for the ability to influence decision-makers, align partners around common objectives, and leverage data and performance indicators to guide business decisions.
• Has knowledge of the issues, trends, and business model of the property and casualty insurance industry, considered an asset.
• Intermediate level of English and advanced level of French proficiency is required, as the successful candidate will be required to communicate and collaborate with unilingual English-speaking and French-speaking partners on a regular basis.

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;
• AI is in everyone’s hands, empowering you to increase your personal effectiveness while supporting the organization’s growth;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans
• Competitive retirement savings plan
• Employee share purchase plan
• Vacation program, wellness days, and personal development days
• Telemedicine services
• Employee and Family Assistance Program (EFAP)
• Ergonomic furniture program
• Performance bonus
• Discounts on iA products
• And much more!

At iA, we believe in potential and value diverse experiences. If this role inspires you, your place might be with us, and we want to get to know you!