Senior Advisor, Product Marketing

iA Financial Group; Toronto; Hybrid; CAD 88,000 - 115,000; Full time

Benefits offered by this job

Hybrid work environment

Professional development opportunities

Competitive pension plan

Job summary

iA Financial Group in Toronto, Ontario, is seeking a Senior Advisor, Product Marketing to shape go-to-market, value propositions, and lifecycle strategies for group insurance and savings solutions. You will lead cross-functional initiatives, analyze market trends, and drive growth through compelling messaging, ABM, and optimized digital experiences.

The role requires eight+ years in strategic/product marketing, a Marketing degree, and fluency in English (French a plus); a hybrid work environment

Qualifications

• Eight+ years of relevant experience in strategic or product marketing.
• Bachelor's degree in Marketing; master's degree is an asset.
• Knowledge of financial products and/or group insurance and savings products.
• Strong project management and ability to manage multiple priorities in a fast-paced environment.
• Advanced English; French is an asset.

Responsibilities

• Develop and execute integrated go-to-market strategies across digital and traditional channels.
• Analyze market trends, competitive intelligence, and performance data to identify opportunities.
• Define value propositions, customer journeys, messaging, and positioning for launches.
• Design and implement growth and product lifecycle strategies including ABM initiatives.
• Optimize product pages and landing pages to maximize engagement and conversion.
• Lead large-scale strategic projects with stakeholders, timelines, and budgets.
• Act as a strategic advisor to leadership and internal teams evaluating performance.

Skills

Strategic marketing

Product marketing

Solution development

Cross-functional leadership

Presentation skills

Project management

Data analysis

English fluency

French (asset)

Education

Bachelor's degree in Marketing

Master's degree (asset)

Tools

Microsoft Office

Job description

Build the Future with Us

Are you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions.

This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.

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What You’ll Accomplish with Us

As a Senior Advisor, Product Marketing, you will be at the heart of our mission. Your key responsibilities will include:

• Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.
• Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.
• Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.
• Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.
• Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.
• Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.
• Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.

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What Will Help You Succeed in This Role

We are looking for someone who:

• Is recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.
• Has solid experience in strategic marketing, product marketing, and solution development.
• Demonstrates strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.
• Stands out through strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.
• Excels at developing compelling presentations and communicating strategic recommendations to a variety of audiences.
• Demonstrates a strong ability to collaborate within cross-functional teams and build lasting partnerships.
• Has a minimum of eight (8) years of relevant experience in a similar strategic marketing or product marketing role.
• Holds a bachelor’s degree in Marketing; a master’s degree is considered an asset.
• Has knowledge of financial products and/or group insurance and savings products.
• Is recognized for strong project management, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Is proficient with the Microsoft Office Suite and comfortable working with data and performance metrics.
• Advanced knowledge of the English language is required, as the successful candidate will be required to analyze markets, collaborate on the development of marketing strategies, develop and present strategic recommendations, and interact regularly with internal partners, national teams, and English-speaking stakeholders. Knowledge of the French language is considered an asset.

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Why You’ll Love Working With Us

• A work environment where learning and development are combined with a collective pursuit of excellence.
• Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.
• A role that allows you to contribute directly to digital transformation and the responsible adoption of artificial intelligence.
• A multidisciplinary team where collaboration, experimentation, and innovation are central to success.
• A healthy, safe, equitable, and inclusive environment where everyone can reach their full potential.
• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

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Competitive Benefits

• Flexible group insurance coverage and telemedicine services.
• Competitive pension plan and employee share purchase program.
• Vacation program, wellness days, and personal development days.
• Employee and Family Assistance Program.
• Ergonomic furniture program.
• Performance bonus.
• Discounts on iA products, and much more!

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The typical hiring range for this position is between $87,902 and $115,371 ; base salary may vary depending on knowledge, skills, years of experience, and internal equity.