Senior Advisor, Product Marketing
iA Financial Group (Industrial Alliance)
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
iA Financial Group in Toronto seeks a Senior Advisor, Product Marketing to lead go-to-market strategies for group insurance and savings solutions, shaping value propositions, messaging, and product launches.
You will partner with senior leaders, analyze market trends, oversee digital presence, and drive cross-functional programs from concept to delivery in a fast-paced, hybrid environment.
Qualifications
- Bachelor’s degree in Marketing required; master’s degree an asset.
- Minimum eight (8) years in strategic or product marketing.
- Strong analytical, market intelligence, and synthesis capabilities.
- Excellent business acumen, leadership, and stakeholder collaboration.
- Proficient in creating compelling presentations for diverse audiences.
- Ability to manage multiple priorities in a fast-paced environment.
- Advanced English language skills; French a plus.
Responsibilities
- Develop and execute integrated go-to-market strategies across digital and traditional channels.
- Analyze market trends, competitive intelligence and performance data to guide product development and commercialization.
- Define value propositions, customer journeys, messaging and positioning for launches.
- Design growth and lifecycle strategies including cross-selling and ABM initiatives.
- Optimize product pages and landing pages to maximize engagement and conversions.
- Lead large-scale strategic projects from planning to delivery with budget and timelines.
- Act as strategic advisor to leadership and internal teams on performance indicators and improvements.
Skills
Education
Tools
Job description
Build the Future with Us
Are you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions.
This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.
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What You’ll Accomplish with Us
As a Senior Advisor, Product Marketing, you will be at the heart of our mission. Your key responsibilities will include:
Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.
Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.
Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.
Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.
Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.
Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.
Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.
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What Will Help You Succeed in This Role
We are looking for someone who:
Is recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.
Has solid experience in strategic marketing, product marketing, and solution development.
Demonstrates strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.
Stands out through strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.
Excels at developing compelling presentations and communicating strategic recommendations to a variety of audiences.
Demonstrates a strong ability to collaborate within cross-functional teams and build lasting partnerships.
Has a minimum of eight (8) years of relevant experience in a similar strategic marketing or product marketing role.
Holds a bachelor’s degree in Marketing; a master’s degree is considered an asset.
Has knowledge of financial products and/or group insurance and savings products.
Is recognized for strong project management, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
Is proficient with the Microsoft Office Suite and comfortable working with data and performance metrics.
Advanced knowledge of the English language is required, as the successful candidate will be required to analyze markets, collaborate on the development of marketing strategies, develop and present strategic recommendations, and interact regularly with internal partners, national teams, and English-speaking stakeholders. Knowledge of the French language is considered an asset.
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Why You’ll Love Working With Us
A work environment where learning and development are combined with a collective pursuit of excellence.
Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.
A role that allows you to contribute directly to digital transformation and the responsible adoption of artificial intelligence.
A multidisciplinary team where collaboration, experimentation, and innovation are central to success.
A healthy, safe, equitable, and inclusive environment where everyone can reach their full potential.
The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.
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Competitive Benefits
Flexible group insurance coverage and telemedicine services.
Competitive pension plan and employee share purchase program.
Vacation program, wellness days, and personal development days.
Employee and Family Assistance Program.
Ergonomic furniture program.
Performance bonus.
Discounts on iA products, and much more!
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Hesitant to Apply?
At iA, we believe in potential and value diverse experiences. If this role inspires you, we encourage you to apply. Your place may be with us, and we look forward to getting to know you!
The typical hiring range for this position is between $87,902 and $115,371 ; base salary may vary depending on knowledge, skills, years of experience, and internal equity.
Toronto / 26 Wellington Street East
iA Financial Group
2026-09-18
iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.
With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.
At iA, we’re invested in you.
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.
Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.
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