Advisor, Promotion and communication

Iaawg; Quebec; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible benefits

Retirement plan

Employee share plan

Vacation & wellness days

Telemedicine

EFAP

Ergo furniture program

Performance bonus

Product discounts

Job summary

iA Financial Group in Quebec seeks an Advisor, Promotion and Communication to develop and execute multi-channel marketing strategies, draft go-to-market plans, and deliver initiatives that support business objectives.

You will lead campaigns, write communications, optimize content distribution, and analyze performance with Excel, HubSpot, and Power BI, contributing to AI-driven marketing practices. The role requires 10+ years in marketing or communications and bilingual fluency.

Qualifications

• 10+ years of experience in marketing, communications, or a related field.
• Bachelor’s degree in communications, business administration, or related discipline.
• Advanced proficiency with Excel and tools such as HubSpot and Power BI.
• Strong strategic thinking and ability to manage multiple projects.
• Bilingual French and English communication skills.

Responsibilities

• Develop and execute multi-channel promotion, communication, and go-to-market plans.
• Produce and coordinate advertising campaigns, mass email communications, and promotional content in digital and print formats.
• Plan, write, and distribute communications tailored to various audiences, including emails, articles, and presentations.
• Define key messages and ensure consistency, quality, and alignment across all communications.
• Integrate content into platforms, optimize distribution lists and calendars, and oversee timelines and deliverables.
• Analyze campaign and communication performance using Excel and provide recommendations.
• Contribute to AI-driven marketing practices and automation initiatives.
• Participate in change management related to products, tools, and processes.
• Plan and coordinate marketing and sales events, including advisor experience initiatives.

Skills

Marketing strategy

Communications

Analytics

Project management

Bilingual French-English

Education

Bachelor's degree in Communications or Business Administration

Tools

Excel

HubSpot

Power BI

Job description

Build the future with us

Are you driven by marketing, communications, and the creation of engaging experiences, and would you like to contribute to an organization whose mission is to help clients feel confident and secure about their financial future? As an Advisor, Promotion and communication, you will play a key role in developing and executing marketing strategies, drafting go-to-market plans, and delivering initiatives that support the achievement of business objectives. This position is an excellent opportunity to showcase your expertise and fully leverage your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, fostering an environment built on collaboration and innovation.

What you'll accomplish with us

• Develop and execute multi-channel promotion, communication, and go-to-market plans
• Produce and coordinate advertising campaigns, mass email communications, and promotional content in both digital and print formats
• Plan, write, and distribute communications tailored to various audiences, including emails, articles, and presentations
• Define key messages and ensure consistency, quality, and alignment across all communications
• Integrate content into platforms, optimize distribution lists and communication calendars, and oversee production timelines and deliverables
• Analyze campaign and communication performance, including advanced use of Excel, and provide recommendations to support continuous improvement
• Actively contribute to the evolution of marketing and communication practices through automation, personalization, and extensive use of artificial intelligence
• Participate in change management initiatives related to products, tools, and business processes
• Plan and coordinate marketing and sales events, including logistics, advisor experience initiatives, customer engagement activities, and related documentation

What could accelerate your success in this role

• Demonstrates the ability to manage multiple projects simultaneously in a fast-paced environment
• Possesses excellent organizational skills, attention to detail, and a strong commitment to meeting deadlines
• Has strong analytical abilities, intellectual curiosity, and a continuous improvement mindset
• Has 10 or more years of experience in marketing, communications, or a related field
• Holds a bachelor's degree in communications, business administration, or a related discipline
• Has advanced proficiency with Excel and marketing tools such as HubSpot and Power BI
• Demonstrates a strong interest in artificial intelligence and the ability to integrate AI into day-to-day work practices
• Possesses a solid understanding of marketing practices and market dynamics
• Advanced proficiency in French, with the ability to communicate effectively in both verbal and written formats with French-speaking colleagues, partners, and stakeholders
• Advanced level of English proficiency is required, as the incumbent will be expected to read, understand, and draft numerous business documents, participate in meetings, and collaborate with English-speaking sales teams on a daily basis

Why you'll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence
• AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth
• A healthy, safe, equitable, and inclusive environment where potential can be freely expressed and developed
• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces

Competitive Benefits

• Flexible group insurance plans
• Competitive retirement savings plan
• Employee share purchase plan
• Vacation program, wellness days, and personal development days
• Telemedicine services
• Employee and Family Assistance Program (EFAP)
• Ergonomic furniture programPerformance bonus
• Discounts on iA products and much more

Location(s) Quebec / 1080, Grande Allee West

Other Possible Location(s) Montreal / 1981 McGill College Avenue

Posting End Date 2026-09-18

Company Overview iA Financial Group

Company iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.

As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.