Account Strategist (Remote, Winnipeg)

Blacksmith Agency LLC; Winnipeg; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Job summary

Blacksmith Agency is an AI-first digital agency seeking an Account Strategist to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, and narrative in client calls, acting as the strategic voice and decision-maker.

You will manage campaigns across Google, Meta, LinkedIn, and Microsoft Ads, optimize bids and creative testing, and track performance with GA4, GTM, and pixels. Remote role across Canada, USA, or South Africa.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements across clients.
• Agency experience managing multiple clients.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget calls, bidding, targeting and testing.
• Conversion tracking and attribution you can trust: GA4, GTM, pixels.
• Develop the 90‑day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Tools

GA4

Google Tag Manager

Platform Pixels

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.