Account Manager - Paid Search, Social & Programmatic

WPP Media; Toronto; Hybrid; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Hybrid work model (4 days in office)

Job summary

WPP Media is seeking an Account Manager for Search, Social, and Programmatic advertising in a hybrid role based in Toronto. You will develop and lead paid search, paid social, and programmatic strategies across multiple channels for a global client portfolio.

You will manage day-to-day campaigns, build strategies, and optimize to maximize client investment while collaborating with internal teams and presenting plans to clients.

Qualifications

• Hands-on experience planning and executing paid search, paid social, and programmatic campaigns (display, video, CTV).
• Familiar with multiple DSPs and platforms listed (Google Ads, DV360, The Trade Desk, Amazon DSP).
• Strong attention to detail and time management skills.
• Minimum of 2 years of paid search, paid social, and/or programmatic experience.
• Professional interaction with clients in a fast-paced environment.
• Proficient in Excel and PowerPoint.

Responsibilities

• Manage paid search, paid social, and programmatic media campaigns across channels (Google Ads, DV360, Meta, TikTok, LinkedIn).
• Create, manage and execute strategic plans to meet client goals.
• Define campaign strategies and deliverables and obtain client approvals.
• Oversee account management processes and client communications.
• Monitor performance and optimize campaigns to maximize client investment.

Skills

Paid search planning

Paid social planning

Programmatic campaigns

Client management

Excel & PowerPoint

Tools

Google Ads

Search Ads 360

Bing Ads

Facebook/Instagram

Twitter/X

DV360

The Trade Desk

Amazon DSP

Job description

WPP Media is seeking an Account Manager for Search, Social, and Programmatic advertising in a hybrid role based in Toronto. You will develop and lead paid search, paid social, and programmatic strategies across multiple channels for a global client portfolio.

You will manage day-to-day campaigns, build strategies, and optimize to maximize client investment while collaborating with internal teams and presenting plans to clients.