Media Strategy Lead: Paid Search & Programmatic

DAC Group; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

DAC Group in Toronto, Canada, is seeking a Manager, Media to drive integrated advertising programs across paid search, programmatic, and paid social with a growth focus.

You will collaborate with account teams, mentor the media group, and lead multi-channel campaigns while reporting on performance. Three in-office days per week are required, with a comprehensive benefits package available.

Qualifications

• Seasoned digital media professional with 5+ years of experience in paid search, social, and display.
• Strong communication and attention to detail.
• Experience managing media campaigns with large budgets.

Responsibilities

• Lead the building and management of integrated media campaigns across multiple channels.
• Monitor and manage multiple client programs relative to goals and objectives.
• Proactively expand and improve media efforts based on performance and client needs.
• Provide ongoing campaign analysis and regular/ad-hoc reporting to management and teams.
• Support client calls with technical campaign information and strategic insights.

Skills

Digital media

Paid search

Social media

Display advertising

Analytics

Certifications

Tools

Google Ads

Meta Business Manager

DV360

Campaign Manager 360

Google Analytics

SA360

Job description

DAC Group in Toronto, Canada, is seeking a Manager, Media to drive integrated advertising programs across paid search, programmatic, and paid social with a growth focus.

You will collaborate with account teams, mentor the media group, and lead multi-channel campaigns while reporting on performance. Three in-office days per week are required, with a comprehensive benefits package available.